Vespa Roberta — Gianni Venturino — 1988
Vespa Roberta — Gianni Venturino — 1988
Original Italian advertising poster for Vespa model Roberta, photographed by Gianni Venturino and printed by Sisar, Milano. This striking large-format image features a model seated on a Vespa, combining the playful and fashion-driven aesthetic of late 1980s Italian advertising with one of Italy’s most iconic symbols of design and lifestyle.
This poster forms part of the Vespa model Roberta campaign Lo slip dei vent’anni, a coordinated series of advertisements from the period. Venturino is credited as the photographer for this and related works from the campaign, reflecting the polished, photographic style typical of Italian commercial imagery of the late 1980s.
Printed in photo offset, the poster has strong visual presence and decorative appeal. Large-format advertising posters of this type were produced for display and were not generally preserved, making well-kept examples increasingly difficult to find today.
Details
Title: Roberta Vespa
Artist: Gianni Venturino
Year: 1988
Size: 39 x 55 inches / 99 x 140 cm
On / Off Linen: On linen
Condition: Excellent
Comments: Original Italian photo offset advertising poster for Roberta, printed by Sisar, Milano. Part of the Lo slip dei vent’anni campaign. The model is shown seated on a Vespa.
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Vespa Roberta — Gianni Venturino — 1988
Original Italian advertising poster for Vespa model Roberta, photographed by Gianni Venturino and printed by Sisar, Milano. This striking large-format image features a model seated on a Vespa, combining the playful and fashion-driven aesthetic of late 1980s Italian advertising with one of Italy’s most iconic symbols of design and lifestyle.
This poster forms part of the Vespa model Roberta campaign Lo slip dei vent’anni, a coordinated series of advertisements from the period. Venturino is credited as the photographer for this and related works from the campaign, reflecting the polished, photographic style typical of Italian commercial imagery of the late 1980s.
Printed in photo offset, the poster has strong visual presence and decorative appeal. Large-format advertising posters of this type were produced for display and were not generally preserved, making well-kept examples increasingly difficult to find today.
Details
Title: Roberta Vespa
Artist: Gianni Venturino
Year: 1988
Size: 39 x 55 inches / 99 x 140 cm
On / Off Linen: On linen
Condition: Excellent
Comments: Original Italian photo offset advertising poster for Vespa model Roberta, printed by Sisar, Milano. Part of the Lo slip dei vent’anni campaign. The model is shown seated on a Vespa.
