Benedictine Liqueur by Javier Mariscal 1990 original FRENCH poster

Benedictine Liqueur – Javier Mariscal – 1990 Original French Advertising Poster

Original French advertising poster designed by Javier Mariscal in 1990 for Benedictine, the celebrated French herbal liqueur produced in Fecamp, Normandy.

This vibrant and playful composition features an elegantly dressed couple enjoying an evening together, surrounded by oversized red lettering spelling out BENEDICTINE against a deep blue background. The whimsical figures, bold typography, and striking colors reflect Mariscal’s distinctive graphic style, combining humor, sophistication, and a contemporary approach to traditional French advertising.

Javier Mariscal (born 1950) is an internationally acclaimed Spanish artist and designer known for his work in illustration, graphic design, furniture, and architecture. He is particularly celebrated for creating Cobi, the official mascot of the 1992 Barcelona Olympic Games. His imaginative designs are characterized by expressive figures, vivid colors, and a playful visual language that has made him one of Spain’s most recognizable contemporary designers.

This poster is an excellent example of Mariscal’s distinctive artistic approach, bringing his characteristic wit and colorful style to the advertising of one of France’s most historic liqueurs.

Artist: Javier Mariscal
Printer: Caza Imprimerie (Graficaza), Paris
Year: 1990
Size: 26.5 x 38 inches (67.3 x 96.5 cm)
Linen: Unlined
Technique: Original Serigraphy (Silkscreen) on Canson Art Paper
Printing: Original First Printing
Condition: Excellent “A”