BARILLA PASTA ERBERTO CARBONI 1952 VINTAGE ITALIAN FOOD AUTHENTIC ORIGINAL

BARILLA PASTA ERBERTO CARBONI 1952

This original 1952 Italian poster by Erberto Carboni captures the essence of Barilla Pasta with a bold three-color design. A key figure in Italian graphic design, Carboni distilled the brand’s identity into a simple yet striking image, reflecting the modern design trends of the era.

Erberto Carboni embraced modern design in the early 1950s, influencing and being influenced by contemporaries like Ettore Sottsass. His work in visual storytelling and branding made a lasting impact.

This original 1952 printing has been preserved on linen, ensuring its excellent condition and historical value.

Trained as an architect, Carboni shifted to graphic design, working with Studio Boggeri and Olivetti in Milan. He designed for major brands like Olivetti, Shell, Motta, Barilla, and Bertolli, earning awards for his advertising work. His influence extended to trade fairs and exhibitions, including the Milan Triennale and the 1936 International Expo in Paris.

Later, he explored sculpture and painting, exhibiting at the Venice Biennale in 1972. His legacy remains strong in graphic design and illustration.

Artist: Erberto Carboni
Printer: , Italy
Size: 27.5 x 39 in / 70 x 100 cm
On/Off Linen: On Linen
Print Technique: Offset lithograph
Year: 1950
Condition & Comments: Excellent