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  • hohenstein campari

    Bitter Campari by Adolfo Hohenstein 1910 original Italian poster

    $ 5,500

    Campari Poster by Adolfo Hohenstein (c. 1900) – Original Art Nouveau Design

    This original Campari poster, designed by Adolfo Hohenstein around 1900, is an example of Art Nouveau advertising. Measuring 39 x 78 inches, it depicts two gentlemen seated at a table enjoying Campari. The composition reflects the elegance of Italian café culture from the early 20th century, with Hohenstein’s signature use of flowing lines and atmospheric detail.

    Adolfo Hohenstein (1854–1928) was a German-Italian painter, illustrator, and graphic artist who played a major role in the development of early Italian poster design. Often referred to as the father of Italian poster art, he was a key figure in the Art Nouveau movement, influencing later artists such as Leonetto Cappiello and Marcello Dudovich. Hohenstein’s work is characterized by elegant figures, dynamic compositions, and rich decorative elements, all of which are present in this Campari design.

    The poster has been mounted on linen and is in excellent condition.

    • Artist: Adolfo Hohenstein

    • Year: Circa 1900

    • Size: 39 x 78 inches

    • Condition: Excellent, mounted on linen

    • Rarity: Original early Campari advertising poster

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  • Bitter Campari by Leonetto Cappiello 1921 original Italian poster RARE VERSION

    Bitter Campari by Leonetto Cappiello 1921 original Italian poster RARE VERSION

    $ 5,750

    Artist: Cappiello, Leonetto
    Printer: Devambez, Italy
    Size: 27.5 x 39″ / 70 x 100 cm
    On/Off Linen: On Linen
    Print Technique: lithograph
    Year: 1921

    This rare and iconic poster by Leonetto Cappiello was created for Bitter Campari in Italy. In excellent condition, it features vibrant colors and no restorations, a true testament to its preservation. This specific version is particularly rare, printed on heavier paper with a light varnish. Advertisers like Campari used such high-quality materials to ensure the poster’s durability, allowing it to endure outdoor display with greater resilience.

    Known as the “Spiritello,” the poster depicts a pierrot clown wrapped in an orange peel, symbolizing the zest and vibrancy of Campari. This design is widely regarded as the most famous and iconic image created for Campari, and one of the most influential works by Cappiello.

    Campari, an iconic Italian aperitif, has long been celebrated for its creative advertising. This poster is a prime example of the brand’s innovative approach and the golden age of Italian advertising. For collectors, it represents a rare opportunity to own a piece of advertising history, blending artistry, culture, and timeless appeal.

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