1920c

Artist: Cappiello, Leonetto
Printer: Devambez, Italy
Size: 27.5 x 39″ / 70 x 100 cm
On/Off Linen: On Linen
Print Technique: lithograph (2 weeks to linenback delay)
Year: 1921

This rare and iconic poster by Leonetto Cappiello was created for Bitter Campari in Italy. In excellent condition, it features vibrant colors and no restorations, a true testament to its preservation. This specific version is particularly rare, printed on heavier paper with a light varnish. Advertisers like Campari used such high-quality materials to ensure the poster’s durability, allowing it to endure outdoor display with greater resilience.

Known as the “Spiritello,” the poster depicts a pierrot clown wrapped in an orange peel, symbolizing the zest and vibrancy of Campari. This design is widely regarded as the most famous and iconic image created for Campari, and one of the most influential works by Cappiello.

Campari, an iconic Italian aperitif, has long been celebrated for its creative advertising. This poster is a prime example of the brand’s innovative approach and the golden age of Italian advertising. For collectors, it represents a rare opportunity to own a piece of advertising history, blending artistry, culture, and timeless appeal.