This original vintage poster was created in the early 1990s by Japanese artist Makoto Saito as part of a campaign to reposition Bénédictine, the historic French herbal liqueur, for a contemporary audience. Saito’s composition distills the essence of the brand into a striking, image-driven visual, consistent with his text-free graphic approach. The poster reflects both his minimalist aesthetic and his ability to merge Western commercial design with refined Japanese sensibility.
Makoto Saito (1952 – present) began his career as a printmaker before turning to poster design, and has described himself as a “poster designer” rather than a commercial artist. His work emphasizes the power of imagery over words, and has been exhibited internationally, including at the Museum of Modern Art in New York.
Bénédictine, first produced in the 19th century by Alexandre Le Grand in Fécamp, France, traces its origin to a 16th-century Benedictine monk, Dom Bernardo Vincelli, who was said to have devised the complex herbal recipe to restore the monks’ energy. The liqueur combines over 27 flowers, roots, herbs, and spices, and remains largely a guarded secret. In 1992 the brand was acquired by Bacardi, continuing its long heritage as one of France’s most enduring spirits.
Details
Artist: Makoto Saito
Title: Bénédictine
Date: c. 1990
Size: 38 × 26.5 in (97 × 67 cm)
Print Type: Serigaphy on Artistic paper
Condition: Excellent (A)
Printer: Michel Caza Imprimerie, Paris France
Comments: Original 1990s advertising poster created by Makoto Saito to promote the 200-year-old French liqueur Bénédictine as a modern, sophisticated brand.
Martini by Dudovich later printing for Martini & Rossi italian poster !
Artist: Dudovich, Marcello Printer: Italy Size: 27.5 x 39 ” / 70 x 100 cm On/Off Linen: On Linen Print Technique: offset lithograph Year: 1930/1960 Condition & Comments: Excellent
The original came out in 1900 and then this later printing in the 1960’s done by Ricordi to give out to bars and restaurants. They were celebrating the great posters of their past . Poster in excellent condition on linen
Original French Art Nouveau wine advertising poster for Vin Sautel “Au Grenache Vieux,” designed by David Dellepiane circa 1910. The poster features a woman raising a glass beside a labeled bottle, rendered in Dellepiane’s decorative style typical of early 20th-century French commercial art. Printed as a stone lithograph and linen-backed. A compact-format wine poster from the pre-WWI period.
Title: Vin Sautel – Au Grenache Vieux
Artist: David Dellepiane
Year: c. 1910
Size: 38 × 29 cm (15 × 11 in)
Linen: Backed on linen
Comments: Original lithograph Excellent A condition
Artist: Savignac, Raymond Printer: CONSORTIUM GÉNÉRAL DE PUBLICITÉ, Paris Size: 44.9 X 61.5 ” / 114.0 x 156.0 cm On/Off Linen: On Linen Print Technique: lithograph Year: 1930 Condition & Comments: Excellent
original french armagnac poster on linen done by famous poster artist Raymond Savignac.
Artist: King Printer: Caza, Paris Size: 27.5 x 39 ” / 70 x 100 cm On/Off Linen: Unlined Print Technique: serigraph Year: 1996
Willi’s wine bar in Paris does a different poster every year for many years. The poster is a serigraph printing on velin by Caza imprimerie in excellent condition.
A whimsical and imaginative original lithograph created by Daniel Pudles in 1991 for Willi’s Wine Bar, located in the heart of Paris. The image features two anthropomorphic wine bottles — a man and a woman — each with expressive faces, wings, arms, and shoes. At the bottom appears the playful phrase “Solamente a Parigi” (Only in Paris!), a fitting tribute to the bar’s creative spirit.
Printed on Canson watercolor paper, this edition combines fine art lithography with the warmth of textured paper, typical of Willi’s early high-quality artist commissions. The poster is signed in the plate in the lower right margin and remains a collector favorite for its humor and Parisian charm.
Artist: Daniel Pudles
Date: Circa 1991
Technique: Lithograph on Canson watercolor paper
Printer: Atelier Michel Caza, Paris (Serigraphy)
Dimensions: 40.5 x 28.5 in. (103 x 72 cm)
Edition: Limited printing
Condition: Excellent (A)
Published by: Willi’s Wine Bar, Paris
Notes: First edition; printed for Willi’s Wine Bar series of contemporary artist posters.
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🖋️ About the Artist
Daniel Pudles is an award-winning French illustrator, born in Paris and educated at the École Supérieure d’Arts Graphiques. His work has appeared internationally in publications and galleries, blending wit and social observation through bold, graphic imagery. He currently lives and works in Brussels.
Willi’s Wine Bar – Frédéric Voisin, 1988 – Original First Edition Poster
Original first edition Willi’s Wine Bar poster created by Frédéric Voisin in 1988. Printed in a limited run of 1000 copies, size 68 × 88 cm (26.9 × 34.6 in). One of the earliest examples of computer-assisted poster design, produced in collaboration with Apple Computer. This edition represents a pioneering use of digital tools in commercial art, combining early computer graphics with traditional poster printing.
Details:
Artist: Frédéric Voisin
Date: 1988
Publisher: Willi’s Wine Bar, Paris
Edition: First Edition, Print Run 1000
Print Type: Offset lithograph with computer-assisted design
Size: 68 × 88 cm / 26.9 × 34.6 in
Condition: Excellent
Comments: Original 1988 first edition poster for Willi’s Wine Bar by Frédéric Voisin, among the earliest examples of computer-aided poster design, produced in association with Apple Computer.
Original Willi’s Wine Bar poster created by Hanabusa Lyu in 2001, published in Paris as part of the Willi’s Wine Bar artist poster series. Printed by serigraphy on vellum paper, this first edition was issued in a limited run of 100 copies and is signed in the plate.
This was Hanabusa’s second design for Willi’s Wine Bar, created shortly after the events of September 11, 2001. The artist conceived the work as a message of peace and humanity, expressed through the theme “For peace, love & good wine in the new millennium.” The central image draws inspiration from Antonio Canova’s sculpture “Psyche Revived by Cupid’s Kiss”, housed in the Louvre.
Lyu Hanabusa, born in Osaka, Japan, is a photographer and artist whose body of work includes portraiture, travel, and fine art photography, as well as collaborations with writers and cultural figures. His portraits include Simone de Beauvoir, Agnès Varda, Julie Delpy, Françoise Hardy, Dalida, and Barbara, among others.
Artist: Hanabusa Lyu
Date: 2001
Technique: Serigraphy on vellum paper
Publisher: Willi’s Wine Bar, Paris
Edition: Limited edition of 100
Printer: Michel Caza, Paris
Signature: Signed in the plate
Dimensions: 39.4 x 27.6 in. (100 x 70 cm)
Condition: Mint (A+)
Notes: First edition; second design by the artist for Willi’s Wine Bar; message “For peace, love & good wine in the new millennium.”
Original poster created for Willi’s Wine Bar, Paris, in 1990 by the artist Palliser Anthony. Printed on BFK Rives paper and signed in the plate. This is the first edition, published by Willi’s Wine Bar and printed by Graficaza in an edition of 2000 copies. The poster is in mint condition and represents one of the early designs from the long-running Willi’s Wine Bar series featuring contemporary artists.
Details:
Artist: Palliser Anthony
Date: 1990
Publisher: Willi’s Wine Bar, Paris
Printer: Graficaza
Paper: BFK Rives
Edition: 2000 copies – first edition
Print Type: Offset lithograph
Size: 39.4 x 27.6 in
Condition: Mint
Comments: Original first edition poster on fine BFK Rives paper, signed in the plate and published by Willi’s Wine Bar in 1990.
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