The Schmidt’s beer poster from the early 1960s features a couple riding bicycles, each carrying a six-pack of Schmidt’s beer in their front baskets. The slogan reads, “Give your thirst a taste of life… Go… Schmidt’s of Philadelphia.”
Poster Details
Measuring 23.5 x 45 inches, the poster was produced by C. Schmidt & Sons, Inc. It was printed on glossy paper and is often linen-mounted for preservation.
Brewery History
Founded in 1860 by Christian Schmidt, the brewery became one of Philadelphia’s largest. It was known for producing American lagers and expanded its distribution across the northeastern U.S.
Marketing and Closure
Schmidt’s promoted its beer through various advertisements, including the bicycle-themed poster. The brewery closed in 1987 due to competition from national brands, but its name remains associated with Philadelphia’s brewing history.
Artist: Anon Printer: L Schmidt & sons, Philadelphia Size: 114 x 60 cm/ 45 x 23.5 in On/Off Linen: On Linen Print Technique: offset lithograph Year: 1960’s original Condition & Comments: excellent
CESENATICO – Giovanni Guerrini – 1927 – Original Italian travel poster
Original Italian travel poster designed by Giovanni Guerrini in 1927 promoting Cesenatico, the historic Adriatic resort and fishing port on Italy’s Emilia-Romagna coast, just north of Rimini. Guerrini’s bold and highly graphic composition uses striking color and simplified forms to capture the maritime character of this fashionable Italian seaside destination.
Cesenatico is particularly celebrated for its historic canal harbor, the Porto Canale, whose development is closely associated with drawings and surveys made by Leonardo da Vinci during his visit in 1502. The canal runs directly through the heart of the old town and remains one of Cesenatico’s defining landmarks. During the early 20th century, the traditional fishing port increasingly developed into a popular Adriatic beach resort, making it an ideal subject for the new generation of Italian tourism posters.
Printed in Rome by Novissima, this colorful and rarely encountered poster is an outstanding example of Italian travel advertising from the 1920s.
Artist: Giovanni Guerrini (1887–1972)
Printer: Novissima, Rome
Size: 39.5 x 27.75 inches (100.25 x 70.5 cm)
Technique: Lithograph
Year: 1927
Condition: Excellent “A” condition
A Very Graphic design by Giovanni Guerrini in 1927 for the Port of Cesenatico. Located on the Italian Riviera on the Adriatic side near Rimini. The port connected to by a Canal that was designed by Leonardo Da Vinci and dates back to 1500. Colorful piece and rarely comes up for sale.
Rome, Venice, Pompeii, Milan and Florence – Carlo Cussetti, 1900
Original 1900 Italian travel poster designed by Carlo Cussetti and printed at the Ateliers Hugo D’Alesi in Paris. This poster was created for the French public to promote travel to Italy, presenting finely detailed vignettes of Rome, Venice, Pompeii, Milan, and Florence around a central panoramic view of Rome. Cussetti, active at the turn of the century, captured the cultural prestige of Italy at a moment when tourism was being encouraged through large-scale advertising lithographs.
This example is in excellent condition, professionally backed on linen. The colors remain rich and the imagery sharp, a testament to the quality of early 20th-century French lithographic printing. Posters of this type produced by Hugo D’Alesi’s atelier are valued for both their artistic merit and their role in shaping the visual culture of European travel.
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Details
Title: Rome, Venise, Pompeii, Milan and Florence
Artist: Carlo Cussetti
Date: 1900
Printer: Ateliers Hugo D’Alesi, Paris
Size: 31 x 42 in. / 80 x 107 cm
Print Technique: Stone lithograph
Linen: On linen
Condition: Excellent
Artist: Glaser, Milton Printer: Milano Size: 27.5 x 39 ” / 70 x 100 cm On/Off Linen: On Linen Print Technique: lithograph Year: 1992 Condition & Comments: excellent
Milton Glaser produced several versions of this poster for Campari, utilizing both artistic screen printing (serigraphy) and traditional paper. This 1992 edition is considered rare. The two versions include a signed serigraph on Arches paper and an unsigned version on standard paper; while both employ serigraph printing techniques, they share a similar visual aesthetic.
Milton Glaser, one of the most influential graphic designers of the 20th century, used bold colors, fluid shapes, and timeless imagery. His work included the I ❤ NY logo and the psychedelic Bob Dylan poster. Campari, known for collaborating with renowned artists, continued this tradition with Glaser’s striking advertisement.
Since its founding in 1860, Campari has shaped its visual identity through commissions from artists across styles, from Art Nouveau to modern design. Glaser’s Campari poster, with its vivid colors and stylized composition, reflects the brand’s playful yet sophisticated spirit.
The poster came in two versions: one on standard paper and another on high-quality Arches paper, often used for fine art prints. Glaser hand-signed the Arches edition, making it especially valuable to collectors. This collaboration between an iconic artist and a legendary brand remains a celebrated piece of graphic design and advertising history.
Artist: Glaser, Milton
Printer: Milano
Size: 27.5 x 39 ” / 70 x 100 cm
On/Off Linen: On Linen
Print Technique: serigraph
Year: 1992
Condition & Comments: excellent
