Rare and Iconic poster by Cappiello done for Thermogene. Poster in excellent condition. Thermogene was a successful product sold from 1906 up until 1960’s and always used Cappiello’s design.
The Thermogene poster by Leonetto Cappiello is a classic example of early 20th-century advertising. Created for a French medicinal product, it shows a man holding the product, designed to relieve body aches. Cappiello’s bold use of color and simple design makes the poster eye-catching and memorable.
The poster is known for its strong lines and dynamic composition, which convey the product’s effectiveness. Thermogene remains one of Cappiello’s well-known works and is highly regarded by collectors of vintage advertising.
Artist: Cappiello, Leonetto Printer: Bruxelles Size: 29 x 39″ / 75 x 100 cm On/Off Linen: On Linen Print Technique: lithograph
A vibrant and elegant Italian advertising poster for Campari, designed by Kobra Chiozzani. The composition reflects the refined graphic style of early Italian modernism, combining bold color, clean lines, and a strong decorative presence characteristic of pre-war liquor advertising.
Printed in 1934 by S.A. Arti Grafiche Bertarelli, Milano–Roma, this poster represents the high standards of Italian lithographic production of the period. Bertarelli was among the most respected printers in Italy, known for producing posters of exceptional clarity and richness of color.
The work stands within the tradition of Italian beverage advertising, where striking imagery and modern design were used to elevate brand identity. Its vertical format and strong graphic presence make it both highly collectible and visually compelling.
Details
Title: Campari
Artist: Kobra Chiozzani
Year: 1934
Printer: S.A. Arti Grafiche Bertarelli, Milano–Roma
Size: approx. 16 x 36 inches / 40 x 90 cm
On / Off Linen: On linen
Print Type: Lithograph
Condition: Excellent A
Comments: Original 1934 Italian Campari poster printed by Bertarelli. Fine example of early Italian modernist liquor advertising with strong decorative appeal.
Rare and Iconic banner poster by Cappiello done for Bitter Campari in Italia. Poster in excellent condition A beautiful colors, no restorations !! This is a rare rare version on heavier paper. Lettering created by Cappiello in 1921 for use with either the Spiritello image or Saint Bernard image or used by itself. Campari invested heavily in the very best artists of the time and Cappiello used his printers in both France and Italy for printing services. Rare…
Artist: Cappiello, Leonetto Printer: Devambez, Italy Size: 59″ x 2765″/ 150cm x 70cm On/Off Linen: On Linen Print Technique: lithograph Year: 1921
Original Italian Coca-Cola advertising poster from the early 1960s, printed by Sisar, Milano. The design features the classic red field with bold white lettering: “Sempre… Coca-Cola – Il miglior ristoro – Bevete Coca-Cola (marchio registrato).” Issued around 1961, this large-format poster reflects Coca-Cola’s expansion into European markets, where local printers such as Sisar produced striking designs tailored for Italian audiences. Its clean typography and simple branding exemplify the mid-century approach to international advertising, emphasizing the drink’s image as “the best refreshment.” Rare surviving example of Coca-Cola’s Italian promotional campaigns of the post-war era.
Title: Sempre… Coca-Cola – Il Miglior Ristoro – Bevete Coca-Cola
Artist: Anonymous (printed by Sisar, Milano)
Date: c.1961
Printer: Sisar, Milano
Size: 26.5 × 45.5 inches (approx. 67 × 116 cm)
Print Type: Color lithograph (period offset printing)
Condition: Excellent “A” on linen
Comments: Authentic Italian Coca-Cola poster from the early 1960s. Bright, fresh colors and strong impression, professionally linen-backed. A scarce international Coca-Cola advertising poster from the era of the brand’s worldwide expansion.
The Moulin Rouge the most famous Cabaret in the world from the 1890’s right up to today. Frenesie Watusi with 40 Dancers doing the Cancan and other spectacular acts. Poster is in excellent condition on linen A. The act featuring the 40 Chorus girls dancing the Cancan and the Watusi.
The “Frenesie Watusi” was a performance featured at the Moulin Rouge in Paris, known for its vibrant and extravagant shows. This revue became a key part of the cabaret’s repertoire in the 1960s and 1970s. The performance combined sensuality and exoticism, blending traditional and contemporary dance styles. Inspired by the popular Watusi dance of the time, it showcased energetic movements with bold and rhythmic steps.
The Moulin Rouge was famous for its exotic themes, and the “Frenesie Watusi” performance was no exception, capturing the energy and excitement of cultural references from different parts of the world. The dancers performed in vibrant costumes, adding visual flair and adding to the spectacle. This high-energy performance captivated audiences, with sensual choreography and evocative music, making it a thrilling part of the cabaret’s legendary history.
The Moulin Rouge’s legacy as a center of artistic expression continued with performances like “Frenesie Watusi,” contributing to its status as one of the most iconic cabarets in the world.
Moulin Rouge Fascination poster by Rene Gruau on linen.
Artist: Gruau, Rene
Printer: Lido
Size: 16 x 24″ / 40 x 60 cm
On/Off Linen: On Linen
Print Technique: Offset lithograph
Year: 1976
Condition & Comments: Excellent condition on linen
Rene Gruau created the Bal du Moulin Rouge poster in 1976. It was for the Fascination show at the famous Moulin Rouge in Paris. This iconic cabaret showcases 40 Doriss Girls performing the Cancan. Opened in 1889, the Moulin Rouge became a hub for artists like Toulouse-Lautrec, who captured its vibrant life through drawings and paintings.
The Doriss Girls play a key role in the Moulin Rouge experience. They are well-known for their energetic performances, particularly during the Cancan. This lively French dance features high kicks, quick leg movements, and colorful costumes, typically with full skirts and frilly petticoats.
Moreover, the Doriss Girls usually perform in large groups of about 40 dancers. Creating a stunning visual spectacle. Their synchronized routines combine glamour with theatricality. As a result, they are a highlight of the Moulin Rouge shows. Ultimately, the vibrant performances of the Doriss Girls, along with the Cancan dance, enrich the cabaret’s history and capture the essence of celebration in Parisian nightlife.
Artist: René Gruau
Title: Lido – Quelle nuit !
Year: 1964
Size: 320 x 480 cm / 126 x 189 inches
Format: Large Billboard Poster
Condition: Excellent
Linen Backed: unlined delay of 3 weeks to linenback
Original monumental billboard poster designed by René Gruau for the Lido de Paris revue “Quelle nuit !” (Revue enchantée) created by Pierre-Louis Guérin and René Fraday in 1964.
This is the true large-format advertising printing measuring approximately 320 x 480 cm (126 x 189 inches), produced for outdoor display. The scale places it among the largest format posters issued for the Lido and represents Gruau’s bold graphic style associated with Parisian fashion and cabaret imagery.
To our knowledge, and after extensive review of auction records and gallery references, no other surviving example of this oversized billboard format has been documented. This appears to be the only currently known example of this monumental printing.
Printed for public exhibition and large-scale posting, this format was intended for billboard or prominent exterior display.
An authentic and exceptionally rare oversized work by René Gruau created for the 1964 Lido revue “Quelle nuit !”.
