Description
Advertising poster by Gino Boccasile for Paglieri, the Alessandria-based perfume and cosmetics company. Paglieri is especially known for its Felce Azzurra line and its talcum powders. This small-format design, attributed to around 1950, promotes Talco Paglieri “al boro timo”, showing a baby happily using the product. Issued as an offset lithograph and printed by Zannini & Cellerino, Alessandria, the poster is linen backed and preserved in excellent condition.
Artist: Gino Boccasile
Date: c.1950
Printer: Zannini & Cellerino, Alessandria
Size: 13 x 19 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original Boccasile advertising poster for Talco Paglieri “al boro timo” with baby illustration. Linen backed and in excellent condition.
Artist: Boccasile, Gino Size: 9 x 12.5″ / 22.8 x 30.5 cm On/Off Linen: On Linen Print Technique: offset lithograph Year: 1950 Condition & Comments: Excellent A condition on linen
Pozzi baby in a Ceramica poster by Gino Boccasile 1950 on linen excellent
The poster is an origianl printing 1950 by Gino Boccasile. The poster is on linen and in excellent condition.
Description
Advertising poster by Gino Boccasile for Irradio television, issued in 1957. The design carries the caption “La visione che incanta” (“The vision that enchants”) and depicts a mermaid discovering a television set at the bottom of the sea. This phrase extended the earlier company slogan “La voce che incanta” (“The voice that enchants”) used for radios, highlighting Irradio’s transition from radio to television production.
Irradio, founded in the 1930s as International Radio in Milan, was one of the pioneering Italian firms in consumer electronics. By the mid-1950s, the company entered the television market, promoting relatively affordable models with striking advertising campaigns. This small-format poster reflects that expansion, linking the brand’s identity with enchantment, sound, and now vision.
Artist: Gino Boccasile
Date: 1957
Printer: [not stated]
Size: 9 x 12 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original Boccasile advertising poster for Irradio television, with mermaid imagery and the slogan “La visione che incanta.” Linen backed and preserved in excellent condition.
Artist: Boccasile, Gino Size: 9 x 12.5″ / 22.8 x 30.5 cm On/Off Linen: On Linen Print Technique: offset lithograph Year: 1950 Condition & Comments: Excellent A condition on linen
Bantam Hats poster by Gino Boccasile 1950 on linen excellent
The poster is an origianl printing 1950 by Gino Boccasile. The poster is on linen and in excellent condition.
Description
Advertising poster by Gino Boccasile promoting Haiti Coffee. The image was first created in 1945; this example is from a later printing, consistent with the small-format postwar editions. Printed as an offset lithograph and mounted on linen, the poster retains Boccasile’s characteristic style with strong colors and bold design.
Artist: Gino Boccasile
Date: 1945 / later printing
Printer: [not stated]
Size: 13 x 19.5 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Later printing of Boccasile’s 1945 design for Haiti Coffee. Linen backed and in excellent condition.
Pasta Combattenti Cremona – Gino Boccasile, 13 x 18.3 in
Description
Advertising poster by Gino Boccasile for Pasta Combattenti Cremona, issued around 1950. The design features a smiling woman carrying two bowls of pasta, in line with Boccasile’s postwar commercial work promoting Italian food and household products. This example is a later printing from the 1970s, issued in small format, mounted on linen, and preserved in excellent condition.
Artist: Gino Boccasile
Date: c.1950 (later printing, 1970s)
Size: 13 x 18.3 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Vintage Boccasile advertising poster for Pasta Combattenti Cremona. This copy is a 1970s later printing of the 1950 original design. Linen backed, excellent condition.
Italian advertising poster by Gino Boccasile for Paglieri, the historic Alessandria perfume and cosmetics company. Paglieri is best known for its Felce Azzurra line (introduced in the 1920s), including eau de cologne and perfumed talc. Boccasile created a series of small-format advertising images for Paglieri in the late 1940s–early 1950s, often promoting the company’s talc products. This piece belongs to that group and reflects Boccasile’s distinctive postwar style.
Title: Paglieri
Artist: Gino Boccasile
Date: Unknown (likely c.1950)
Printer: Paglieri
Size: 13 x 19 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original small-format advertising poster for Paglieri’s perfumed talc. Linen backed, excellent color and preservation. Comparable examples are documented from the late 1940s and early 1950s campaigns.
Description
Advertising poster by Gino Boccasile for Adani Fruits, promoting Italian produce with the slogan “Al sole d’Italia… la frutta migliore” (“From the sun of Italy comes the best fruits”). Attributed to around 1950, this small-format offset lithograph is typical of Boccasile’s postwar commercial work, where he created bright, direct imagery for food and consumer goods. The poster shows a female figure presenting fruit as a symbol of Italian abundance. Linen backed and preserved in excellent condition.
Artist: Gino Boccasile
Date: c.1950 (attributed)
Printer: Toschini
Size: 11.5 x 16.5 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original advertising poster for Adani Fruits, with the caption “Al sole d’Italia… la frutta migliore.” Linen backed and in excellent condition.
Description
Advertising poster by Gino Boccasile for Zapparoli panettone, the Milanese cake company. Issued circa 1950, the design features a woman in traditional costume presenting a holiday cake, tied to Zapparoli’s slogan “il migliore di Milano” (“the best in Milan”). Small-format offset lithograph printed in Italy, linen backed and well preserved. Larger versions of this design were printed in Milan by Grafiche A. Mariani around 1951–1952, while this example corresponds to the smaller promotional format.
Artist: Gino Boccasile
Date: c.1950 (attributed)
Printer: Italia
Size: 13 x 19 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original Boccasile advertising poster for Zapparoli panettone. Linen backed and in excellent condition.
Sestrieres – Gino Boccasile, 27 x 39 in (1978 Reissue)
Description Poster by Gino Boccasile for Sestriere, the Alpine ski resort founded in the 1930s in Piedmont, Italy. The original Boccasile design dates to around 1950 and was later reissued for a 1978 event, with added text in the upper section of the poster to mark the occasion. This large-format offset lithograph was printed for the resort itself, mounted on linen, and is preserved in excellent condition.
Artist: Gino Boccasile
Date: 1978 (after the original 1950 design)
Printer: Sestrieres
Size: 27 x 39 inches (approx. 69 x 99 cm)
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Large-format reissue of Boccasile’s 1950 Sestrieres ski poster, printed in 1978 with added event text. Linen backed and in excellent condition.
Artist: Gruau, Rene Printer: Dior Size: 16 x 24″ / 40 x 60 cm On/Off Linen: On Linen Print Technique: offset lithograph Year: 1987 Condition & Comments: Excellent condition on linen
Hommage a Christian Dior by Rene Gruau on linen 1987
Poster using artwork by Rene Gruau for an exhibition commemorating his artwork for the fashion industry amongst others taking place at the Museum of Arts de la Mode in 1987 . Located in the heart of Paris, the Musée de la Mode (Fashion Museum) is part of the Musée des Arts Décoratifs and features an impressive array of fashion artifacts, including historical clothing and contemporary designs.
The “Hommage à Christian Dior” poster is an iconic piece commemorating the legendary French fashion designer Christian Dior, often associated with the world of haute couture and art.
Artist: Gruau, Rene Size: 16 x 24″ / 40 x 60 cm On/Off Linen: On Linen Print Technique: offset lithograph
Comments FOR THE FAMOUS BRAND OF FRENCH COOKIES USING FASHIONABLE LADY. Rene Gruau was famous for his work with fashion houses like Dior and others and this lady couldn’t be more fashionable. Poster is in excellent condition on linen.
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