Style

Campari by Milton Glaser 1992

Milton Glaser, one of the most influential graphic designers of the 20th century, used bold colors, fluid shapes, and timeless imagery. His work included the I ❤ NY logo and the psychedelic Bob Dylan poster. Campari, known for collaborating with renowned artists, continued this tradition with Glaser’s striking advertisement.

Since its founding in 1860, Campari has shaped its visual identity through commissions from artists across styles, from Art Nouveau to modern design. Glaser’s Campari poster, with its vivid colors and stylized composition, reflects the brand’s playful yet sophisticated spirit.

The poster came in two versions: one on standard paper and another on high-quality Arches paper, often used for fine art prints. Glaser hand-signed the Arches edition, making it especially valuable to collectors. This collaboration between an iconic artist and a legendary brand remains a celebrated piece of graphic design and advertising history.

Artist: Glaser, Milton
Printer: Milano
Size: 27.5 x 39 ” / 70 x 100 cm
On/Off Linen: On Linen
Print Technique: serigraph
Year: 1992
Condition & Comments: excellent