Vlan du Berni 1930s original poster in excellent condition on linen
Original advertising poster for Vlan du Berni, a Belgian liqueur brand, printed in Brussels by Rycker. The design reflects the bold and colorful graphic approach of mid-20th-century Belgian advertising, where playful typography and strong imagery were used to promote regional products to a wider audience.
The Rycker printing house in Brussels was active during the mid-1900s and produced posters for food, drink, and travel, making this an authentic piece of Belgian commercial design.
This example has been professionally mounted on linen and is preserved in Excellent “A” condition, with clean surfaces and strong color.
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Details
Title: Vlan du Berni
Product: Belgian liqueur
Date: c. 1930s
Printer: Rycker, Brussels
Size: 17.25 x 24 inches
Print Type: Lithograph
Linen: On linen
Condition: Excellent “A”
Original stone-lithograph plate printed circa 1896 at Imprimerie Chaix (Paris) for Les Affiches Étrangères. This plate presents Fernand Toussaint’s poster Le Sillon, designed during the height of the Belgian poster movement of the 1890s. Toussaint, celebrated for his elegant portraits, landscapes, and decorative panels, also contributed to the rise of the poster as an art form, working in the refined Art Nouveau style.
The composition for Le Sillon reflects the strong graphic design typical of the period, balancing expressive lettering with symbolic imagery. Toussaint’s contribution highlights the international scope of the poster revival, in which Belgian artists such as Privat Livemont, Fernand Toussaint, and Henri Meunier played an important role alongside their French counterparts.
Les Affiches Étrangères (1896–1899) was a companion series to Les Affiches Illustrées, published at the Chaix atelier under the artistic direction of Jules Chéret. Each plate was printed in stone lithography on fine wove paper, offering collectors authentic small-format versions of significant contemporary posters from across Europe.
Title: Le Sillon
Artist: Fernand Toussaint (1873–1956)
Date: c.1896 (after the original 1890s poster)
Printer: Imprimerie Chaix, Paris (Les Affiches Étrangères)
Size: 21.5 × 30 cm (approx. 8.5 × 11.8 in)
Print Type: Stone lithograph
Condition: Excellent “A,” near-mint on fine wove paper
Comments: Authentic plate from Les Affiches Étrangères, produced at Chaix under Jules Chéret. Crisp impression with strong color. A scarce example by Fernand Toussaint, representing the important Belgian contribution to Art Nouveau poster design.
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