Description
Advertising poster by Gino Boccasile for Adani Fruits, promoting Italian produce with the slogan “Al sole d’Italia… la frutta migliore” (“From the sun of Italy comes the best fruits”). Attributed to around 1950, this small-format offset lithograph is typical of Boccasile’s postwar commercial work, where he created bright, direct imagery for food and consumer goods. The poster shows a female figure presenting fruit as a symbol of Italian abundance. Linen backed and preserved in excellent condition.
Artist: Gino Boccasile
Date: c.1950 (attributed)
Printer: Toschini
Size: 11.5 x 16.5 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original advertising poster for Adani Fruits, with the caption “Al sole d’Italia… la frutta migliore.” Linen backed and in excellent condition.
Description
Advertising poster by Gino Boccasile for Zapparoli panettone, the Milanese cake company. Issued circa 1950, the design features a woman in traditional costume presenting a holiday cake, tied to Zapparoli’s slogan “il migliore di Milano” (“the best in Milan”). Small-format offset lithograph printed in Italy, linen backed and well preserved. Larger versions of this design were printed in Milan by Grafiche A. Mariani around 1951–1952, while this example corresponds to the smaller promotional format.
Artist: Gino Boccasile
Date: c.1950 (attributed)
Printer: Italia
Size: 13 x 19 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original Boccasile advertising poster for Zapparoli panettone. Linen backed and in excellent condition.