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  • OLIO RADINO — DALL’OLIVA PREGIATA — GINO BOCCASILE — 1940s on carton

    OLIO RADINO — DALL’OLIVA PREGIATA — GINO BOCCASILE — 1940s on carton

    $ 295

    OLIO RADINO — DALL’OLIVA PREGIATA — GINO BOCCASILE — 1940s

    Small Italian point of purchase advertising display promoting Radino olive oil. The design by Gino Boccasile shows a smiling woman pouring olive oil over a bowl of salad, rendered in the bright colors and lively graphic style typical of Italian commercial illustration of the period. Boccasile (1901–1952) was a well known Italian illustrator and poster artist who produced advertising imagery, posters, and magazine illustrations for a wide range of Italian companies.

    Printed in Milan on heavy card stock, this display piece was intended to hang in shops or window displays where the product was sold. A small string at the top allowed the carton to be suspended as a point of purchase advertisement. Radino olive oil continues to be produced today and the image created by Boccasile remains associated with the brand.

    Artist: Boccasile, Gino
    Printer: Printed in Milan
    Size: 14 x 10 inches
    On / Off Linen: Unlined
    Print Technique: Lithograph on heavy card stock
    Year: 1940s
    Condition & Comments: Very good condition. Small original point of purchase advertising display.

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  • Pasta Combattenti poster 1950 by Gino Boccasile original vintage poster on linen

    Pasta Combattenti poster 1950 by Gino Boccasile original vintage poster on linen

    $ 175
    Pasta Combattenti Cremona – Gino Boccasile, 13 x 18.3 in
     
    Description
    Advertising poster by Gino Boccasile for Pasta Combattenti Cremona, issued around 1950. The design features a smiling woman carrying two bowls of pasta, in line with Boccasile’s postwar commercial work promoting Italian food and household products. This example is a later printing from the 1970s, issued in small format, mounted on linen, and preserved in excellent condition.
     
    Artist: Gino Boccasile
    Date: c.1950 (later printing, 1970s)
    Size: 13 x 18.3 inches
    Print Type: Offset lithograph
    Condition: Excellent “A,” on linen
    Comments: Vintage Boccasile advertising poster for Pasta Combattenti Cremona. This copy is a 1970s later printing of the 1950 original design. Linen backed, excellent condition.
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