fashion poster

Original 1970s edition of René Gruau’s celebrated design Le Rouge Baiser. First created in 1950 for the French cosmetics brand, the image has become one of Gruau’s most enduring works, with its striking silhouette of a woman in a red headscarf and bold lipstick. This later printing was produced in offset lithography at a smaller format (17.5 × 22 in) and has been professionally mounted on linen for preservation and display.

This example is in Excellent “A” condition, with rich color and well-preserved surfaces.

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Details

Title: Le Rouge Baiser
Artist: René Gruau
Date: 1970s printing
Size: 17.5 × 22 in / 44 × 56 cm
Print Type: Offset lithograph
Linen: On linen
Condition: Excellent “A”

Rouge Baiser poster designed by the renown fashion poster artist Rene Gruau was the world’s first “kiss-proof” lipstick. It was designed to provide long-lasting color that didn’t smudge, even after eating or kissing. This was groundbreaking for the time. Its innovative formula, developed by chemist Paul Baudecroux, used a type of cosmetic dye that stained the lips, offering durability far beyond traditional lipsticks. Women seeking bold, smudge-proof, and long-lasting lip color