Regione della Jungfrau was created by Ed Weber circa 1950 for the Jungfrau region of Switzerland, home to ski resorts such as Wengen, Grindelwald, and other Bernese Oberland destinations. The design features a fashionable lady skier in the foreground, with the electric mountain train and the Alps rising dramatically in the background — a classic image of postwar Swiss winter tourism.
Printed in Bern by Laupen using lithography, the poster captures the style and energy of mid-century alpine travel advertising. This example is linen-backed and in excellent “A” condition.
Title: Regione della Jungfrau
Artist: Ed Weber
Date: c.1950
Printer: Laupen, Bern
Size: 25 × 39 in / 62 × 100 cm
Print Type: Lithograph
On/Off Linen: On linen
Condition: Excellent “A”
Comments: Depicts a fashionable skier with the electric mountain train and the Alps beyond, promoting resorts such as Wengen and Grindelwald in the Jungfrau region.
Poster Cervinia by Arnaldo Musati, originally created in the 1950s and reissued in the 1970s. The design highlights the alpine resort of Breuil-Cervinia in the Aosta Valley, framed by the Matterhorn (Cervino), one of Europe’s most recognizable peaks. The image reflects mid-century Italian travel advertising, promoting Cervinia’s growth as a premier ski destination linked with Zermatt and known for its long ski seasons and high-altitude slopes.
Musati (1916–1988) was an Italian painter and graphic artist whose posters for Italian tourism captured the atmosphere of postwar leisure and regional identity. His work for Cervinia remains among the classic ski posters of the era.
Mounted on linen and preserved in excellent condition.