federico seneca

Coppa Perugina – Auto Moto Club Perugia

This striking poster was originally created by Federico Seneca in the 1920s for the Coppa della Perugina, a motor race organized by the Auto Moto Club of Perugia. The bold, Futurist-inspired design—with its sense of speed and modernity—was ahead of its time and quickly became one of Seneca’s most recognized works.

In the 1950s, the original printers issued this large-format reprint as a tribute to earlier Italian racing posters. These were distributed as gifts, preserving the impact of Seneca’s iconic image for a new generation.

Federico Seneca (1891–1976) was one of Italy’s foremost graphic designers of the early 20th century. Best known for his work with Perugina, including the famous Baci campaigns, Seneca combined Futurist dynamism with Art Deco clarity. His strong visual language made him a leading figure in Italian poster art, and his works are held in major collections and museums.

Details
Artist: Federico Seneca (Italian, 1891–1976)
Printer: Gino Borrani, Florence
Year: 1950
Size: 39 × 55 in / 100 × 140 cm
Print Technique: Offset lithograph
On/Off Linen: On Linen
Condition: Excellent