This poster was issued in 1980 by the Champagne house Castellane to celebrate their long history of advertising design. As part of this series, Castellane printed several of their most famous posters in a uniform 16 x 24 inch format. The present example features artwork by Robert Falcucci and was printed by Castellane as an authorized edition. Professionally preserved, it remains in excellent condition.
Details
Title: Champagne Castellane
Artist: Robert Falcucci
Date: 1980
Printer: Castellane
Size: 16 x 24 in. / 41 x 61 cm
Print Type: Offset lithograph
Condition: Excellent A
Comment:
An authorized 1980 Castellane printing, produced by the champagne house itself as part of its commemorative poster series. This edition reflects Castellane’s tradition of revisiting classic designs in a collectible format.
This poster was printed in 1980 by the Champagne house Castellane to celebrate their long history of advertising design. As part of this series, Castellane issued several of their most famous posters in a uniform 16 x 24 inch format. The present example features artwork by Alain Gauthier, a French affichiste who studied under the renowned poster artist Paul Colin. Printed by Castellane as an authorized edition, it has been professionally preserved and remains in excellent condition.
Details
Title: Champagne Castellane
Artist: Alain Gauthier
Date: 1980
Printer: Castellane
Size: 16 x 24 in. / 41 x 61 cm
Print Type: Offset lithograph
Condition: Excellent A
Comment:
An authorized 1980 Castellane printing, produced by the champagne house itself as part of its commemorative poster series. The design by Alain Gauthier—who trained under Paul Colin—reflects Castellane’s tradition of celebrating its classic advertising in a collectible format.
Original French advertising poster for Taittinger Champagne. The design uses a clever visual device in which the viewer looks through the bowl of a Champagne flute to see the silhouette of an elegant blonde woman wearing a fitted black evening gown. The refined composition reflects the glamour and sophistication associated with Champagne advertising of the period. The figure is often thought to resemble Grace Kelly, though it was modeled after the French actress Catherine Deneuve.
Founded in 1932 by Pierre-Charles Taittinger, the Taittinger Champagne house remains one of the major family-run Champagne producers. The company has long emphasized traditional methods and careful control of quality, values reflected in its advertising campaigns.
Artist: Anonymous
Title: L’Instant Taittinger
Printer: Publicis, Reims
Size: 46.5 x 66.75 inches
On / Off Linen: On linen
Print Technique: Offset lithograph
Year: c.1980
Condition & Comments: Excellent condition on linen.
In 1980, Champagne Castellane reissued a special commemorative series of its most famous poster designs to celebrate its advertising legacy. This smaller-format edition (16 x 24 inches) was printed directly by Castellane in France using offset lithography and faithfully reproduces the original design by Leonetto Cappiello. The poster is in excellent condition, mounted on quality paper, and was part of the official limited promotional campaign issued by the champagne house.
Description and History
Leonetto Cappiello (1875–1942) was one of the most celebrated poster artists of the early 20th century, often called the father of modern advertising. Known for his bold colors and whimsical compositions, Cappiello revolutionized commercial art by replacing the elaborate Art Nouveau style with striking, simplified imagery focused on single, memorable figures.
Cappiello’s Champagne de Castellane poster design originally dates from the early 20th century and features his trademark dynamic energy—a joyful, celebratory spirit perfectly suited to the brand’s refined image. Castellane, one of France’s oldest Champagne houses founded in Épernay in 1895, became renowned for its distinctive red diagonal stripe label and its association with French elegance and festivity.
The 1980 reissue by Castellane served both as a tribute to the golden age of poster art and as an homage to Cappiello’s enduring influence on advertising and design.
Artist: Leonetto Cappiello
Date: 1980
Printer: Castellane
Size: 16 x 24 inches
Print Type: Offset Lithography
Condition: Excellent “A”
Comments: Official 1980 reissue by Champagne Castellane in celebration of its historic poster campaigns.
