Artist: Glaser, Milton Printer: Milano Size: 27.5 x 39 in / 70 x 100 cm On/Off Linen: Unlined Print Technique: Lithograph Year: 1992 Condition & Comments: Excellent, hand signed by the artist Campari by Milton Glaser 1992 hand signed on arches paper
In 1992, artist Milton Glaser created this piece for Campari, demonstrating his expertise. The poster is made using the serigraph lithography technique on Arches watercolor paper, with each one hand-signed by Glaser. This rare Version #1 is in excellent condition, making it a valuable collectible.
Rather than being intended for public advertising, this print was designed as an artistic piece, merging Glaser’s talent with the Campari brand.
Milton Glaser produced several versions of this poster for Campari, utilizing both artistic screen printing (serigraphy) and traditional paper. This 1992 edition is considered rare. The two versions include a signed serigraph on Arches paper and an unsigned version on standard paper; while both employ serigraph printing techniques, they share a similar visual aesthetic.
Artist: Glaser, Milton Printer: Milano Size: 27.5 x 39 ” / 70 x 100 cm On/Off Linen: On Linen Print Technique: lithograph Year: 1992 Condition & Comments: excellent
Milton Glaser produced several versions of this poster for Campari, utilizing both artistic screen printing (serigraphy) and traditional paper. This 1992 edition is considered rare. The two versions include a signed serigraph on Arches paper and an unsigned version on standard paper; while both employ serigraph printing techniques, they share a similar visual aesthetic.
Milton Glaser, one of the most influential graphic designers of the 20th century, used bold colors, fluid shapes, and timeless imagery. His work included the I ❤ NY logo and the psychedelic Bob Dylan poster. Campari, known for collaborating with renowned artists, continued this tradition with Glaser’s striking advertisement.
Since its founding in 1860, Campari has shaped its visual identity through commissions from artists across styles, from Art Nouveau to modern design. Glaser’s Campari poster, with its vivid colors and stylized composition, reflects the brand’s playful yet sophisticated spirit.
The poster came in two versions: one on standard paper and another on high-quality Arches paper, often used for fine art prints. Glaser hand-signed the Arches edition, making it especially valuable to collectors. This collaboration between an iconic artist and a legendary brand remains a celebrated piece of graphic design and advertising history.
Artist: Glaser, Milton
Printer: Milano
Size: 27.5 x 39 ” / 70 x 100 cm
On/Off Linen: On Linen
Print Technique: serigraph
Year: 1992
Condition & Comments: excellent
Campari by Milton Glaser original vintage poster RARE