italian-wine

G. Contratto Canelli – Tonic  Aperitivo Digestivo Mario Gros, 1938

Original large-format Italian advertising poster for the Contratto wine and aperitif house in Canelli, designed by Mario Gros and printed in 1938 by Gros-Monti & Cie., Torino. The text reads “G. Contratto Canelli / Tonic / Aperitivo Digestivo,” promoting Contratto’s tonic and digestif apéritif. Printed in a very large 55 x 78 in format for public display, this is an original 1938 lithographic poster. It has been professionally mounted on linen and is in excellent condition, with a clean image and strong overall appearance.

Title: G. Contratto Canelli – Tonic / Aperitivo Digestivo
Artist: Mario Gros
Year: 1938
Printer: Gros-Monti & Cie., Torino
Country: Italy
Size: 55 x 78 in / 140 x 198 cm
Print technique: Original lithographic poster
Material: Poster on paper, mounted on linen
Linen backing: Yes (professionally linen backed)
Condition: Excellent condition on linen; colors strong, image clean
Subject: Drinks – wines, aperitifs, digestifs (Contratto, Canelli)
Comments: Original 1938 Italian advertising poster for Contratto’s tonic / aperitivo digestivo, large 55 x 78 in format, linen backed and ready for framing