oberland ski

Oberland Bernois – After Skiing Pleasure was created by Swiss artist Hans Falk in 1949 to promote winter holidays in the Bernese Oberland region. The design highlights the leisure side of skiing, encouraging visitors to enjoy the après-ski atmosphere as much as the slopes.

The poster was printed by J.C. Müller AG, Zürich, using stone lithography, and measures 39.4 × 27.6 inches (100 × 70 cm). It was issued during the post-war expansion of Swiss winter tourism, when the Bernese Oberland was developing as an international ski destination with resorts such as Wengen, Grindelwald, and Mürren.

Title: Oberland Bernois – After Skiing Pleasure
Artist: Hans Falk
Date: 1949
Commissioner: Bernese Oberland Tourism
Printer: J.C. Müller AG, Zürich
Size: 39.4 × 27.6 inches / 100 × 70 cm
Print Type: lithograph