La Mure D’Isere by Oraim c1930
$ 850La Mure d’Isere – PLM
Oraim, 1928
This original French travel poster was commissioned by the PLM Railways (Paris–Lyon–Méditerranée) to promote travel to La Mure, a commune in the Isère department in southeastern France.
The composition uses strong, vibrant color, dominated by yellow and blue tones. The town of La Mure is depicted in an en plein air style, emphasizing light and atmosphere rather than strict architectural detail. The lower portion of the poster is divided into two scenic vignettes: at left, Les Lacs, featuring a statue of a man on horseback set within a mountainous landscape; at right, the Chemins de Fer Électrique de La Mure, illustrating the region’s electric railway line and its dramatic route through the terrain.
The poster reflects the PLM’s broader effort during the interwar period to promote regional tourism by combining landscape, infrastructure, and cultural landmarks within a single image. It is a representative example of French railway advertising from the late 1920s.
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Details
Title: La Mure d’Isere – PLM
Artist: Oraim
Date: 1928
Size: 25.5 × 39 inches
Linen backed: Yes
Comments: Original French travel poster. Linen backed. Excellent condition with strong color and well-preserved printing. Ready to frame.