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  • Bemberg – Rene Gruau, 1973 - La fodera che va forte - Motorcycles

    Bemberg – Rene Gruau, 1973 – La fodera che va forte – Motorcycles

    $ 1,250

    Bemberg – La fodera che va forte
    Rene Gruau, 1973

    This is an original Italian advertising poster designed by René Gruau for Bemberg, promoting the brand’s rayon jacket linings. The slogan translates roughly as “Bemberg – the lining that goes fast.”

    Gruau depicts motorcyclists wearing jackets opened in motion to reveal vividly colored linings, making the interior fabric the central visual element. Rather than focusing on the motorcycle itself, the image emphasizes movement, style, and the contrast between the outer garment and its lining.

    The poster was part of a campaign that repositioned Bemberg linings from a hidden functional detail to a visible design feature. Gruau’s graphic style—bold shapes, limited palette, and strong sense of motion—fits naturally with the motorcycle theme while remaining rooted in fashion illustration. This work reflects his long involvement with luxury and apparel advertising and is a good example of his later commercial posters.

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    Details
    Title: Bemberg – La fodera che va forte
    Artist: René Gruau
    Date: 1973
    Size: 39 × 55 inches (99 × 140 cm)
    Linen backed: Yes
    Comments: Original Italian poster. Archival linen backing. Excellent condition

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  • bemberg gruau

    Bemberg poster by Rene Gruau on linen excellent condition c1980

    $ 750

    Bemberg – René Gruau c.1980

    This poster was created in the 1980s to promote Bemberg®, the rayon fabric originally developed by J. P. Bemberg in Germany and later produced in Japan by Asahi. The playful image by René Gruau depicts an acrobat dressed in a costume made of Bemberg fabric.

    René Gruau (1909–2004) was one of the most influential fashion illustrators of the 20th century. Known for his bold, elegant style, he worked extensively for leading haute couture houses including Dior, Balenciaga, and Givenchy. His artwork has been exhibited internationally and is part of the permanent collections of major institutions such as the Louvre.

    Details
    Artist: Gruau, René
    Size: 39 × 55 in. (approx. 100 × 140 cm)
    On/Off Linen: On Linen
    Print Technique: Offset lithograph
    Year: c.1980
    Condition: Excellent “A” on linen

    Comments
    Original printing from the 1980s, mounted on linen. Excellent condition

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