This is the true large-format advertising printing measuring approximately 320 x 480 cm (126 x 189 inches), produced for outdoor display. The scale places it among the largest format posters issued for the Lido and represents Gruau’s bold graphic style associated with Parisian fashion and cabaret imagery.
To our knowledge, and after extensive review of auction records and gallery references, no other surviving example of this oversized billboard format has been documented. This appears to be the only currently known example of this monumental printing.
Printed for public exhibition and large-scale posting, this format was intended for billboard or prominent exterior display.
This is the monumental billboard format measuring approximately 320 x 480 cm (189 x 126 inches). Posters of this scale were produced for large exterior display and were typically issued in multiple panels for street posting. Due to their intended outdoor use, very few examples of this size survive.
Printed by Imprimerie Wagrevitch, Paris. An authentic original printing from 1964.
The “Hommage à Christian Dior” poster is an iconic piece commemorating the legendary French fashion designer Christian Dior, often associated with the world of haute couture and art.
Artist: Gruau, Rene Size: 16 x 24″ / 40 x 60 cm On/Off Linen: On Linen Print Technique: offset lithograph
Comments FOR THE FAMOUS BRAND OF FRENCH COOKIES USING FASHIONABLE LADY. Rene Gruau was famous for his work with fashion houses like Dior and others and this lady couldn’t be more fashionable. Poster is in excellent condition on linen.
Original advertising poster created by Rene Gruau for a Dior perfume campaign. The design reflects Gruau’s distinctive fashion illustration style, characterized by bold brushwork, strong use of color, and elegant simplified forms. Gruau worked extensively with the fashion industry and maintained a long association with the House of Dior, producing numerous advertisements and promotional images for the brand from the late 1940s onward.
Artist: Gruau, Rene
Printer: Dior
Size: 47 x 63 inches / 120 x 160 cm
On / Off Linen: On linen
Print Technique: Offset lithograph
Year: 1980
Condition & Comments: Excellent condition on linen.
Artist: Gruau, Rene Printer: Dior Size: 47 x 63 ” / 120 x 160 cm On / Off Linen: On Linen Print Technique: Offset lithograph Year: 1980 Condition & Comments: Excellent condition on linen
Poster is a an original printing done for Dior’s campaign for its perfume. It is in excellent condition and mounted on linen. Rene Gruau did much work for the Fashion industry and this piece is no exception. In original excellent condition on linen
Artist: Gruau, Rene Printer: Dior Size: 47 x 63 ” / 120 x 160 cm On / Off Linen: On Linen Print Technique: Offset lithograph Year: 1980 Condition & Comments: Excellent condition on linen
Poster is a an original printing done for Dior’s campaign for its perfume. It is in excellent condition and mounted on linen. Rene Gruau did much work for the Fashion industry and this piece is no exception. In original excellent condition on linen
Printed in 2000 by Commune Rimini, this work continues Gruau’s tradition of fashion-inspired imagery, using simplified forms and bold color to convey elegance and leisure. The poster measures 27 × 38.3 inches and has been professionally linen-backed for conservation.
