Santo Stefano d’Aveto by Mario Puppo original 1st printing 1955
Artist: Puppo, Mario Printer: Sigla, Genoa Size: 27.5 x 39 ” / 70 x 100 cm On/Off Linen: On Linen Print Technique: offset lithograph Year: 1955 Condition & Comments: excellent A
Mario Puppo a prolific post WWII Italian Artist created many posters for the Enit of Italian Railways. This poster thought to be created around 1955 when he did his greatest body of work for the Enit Railways. Lady with wooden ski’s fashionably attired for the mountains at Santo Stefano D’Aveto.
Gregg Skis by Sacha Maurer
Artist: Sascha Maurer
Date: c. 1950s
Printer: —
Size: 21.25 × 31.5 in. (54 × 80 cm)
Print Type: Offset Lithograph
On Linen: Yes
Condition: Excellent “A”
Comments:
Poster Gregg Skis by Sascha Maurer, produced in the 1950s to promote the Gregg brand of skis. Gregg was an American manufacturer based in St. Paul, Minnesota, active in the mid-20th century, known for producing wooden skis and equipment as skiing grew in popularity in the United States.
Sascha Maurer (1897–1961) was a German-born artist who emigrated to the United States and became recognized for his bold graphic posters. He created striking images for American railroads, airlines, and sporting goods companies, including ski equipment manufacturers such as Northland and Gregg. His posters are notable for their strong compositions and vivid color, capturing the energy of outdoor recreation during the postwar years.
This example, Gregg Skis, is mounted on linen and preserved in excellent condition.
Oberland Bernois – After Skiing Pleasure was created by Swiss artist Hans Falk in 1949 to promote winter holidays in the Bernese Oberland region. The design highlights the leisure side of skiing, encouraging visitors to enjoy the après-ski atmosphere as much as the slopes.
The poster was printed by J.C. Müller AG, Zürich, using stone lithography, and measures 39.4 × 27.6 inches (100 × 70 cm). It was issued during the post-war expansion of Swiss winter tourism, when the Bernese Oberland was developing as an international ski destination with resorts such as Wengen, Grindelwald, and Mürren.
Poster Cervinia by Arnaldo Musati, originally created in the 1950s and reissued in the 1970s. The design highlights the alpine resort of Breuil-Cervinia in the Aosta Valley, framed by the Matterhorn (Cervino), one of Europe’s most recognizable peaks. The image reflects mid-century Italian travel advertising, promoting Cervinia’s growth as a premier ski destination linked with Zermatt and known for its long ski seasons and high-altitude slopes.
Musati (1916–1988) was an Italian painter and graphic artist whose posters for Italian tourism captured the atmosphere of postwar leisure and regional identity. His work for Cervinia remains among the classic ski posters of the era.
Mounted on linen and preserved in excellent condition.
