USA Skiing

Gregg Skis by Sacha Maurer
Artist: Sascha Maurer
Date: c. 1950s
Printer: —
Size: 21.25 × 31.5 in. (54 × 80 cm)
Print Type: Offset Lithograph
On Linen: Yes
Condition: Excellent “A”

Comments:
Poster Gregg Skis by Sascha Maurer, produced in the 1950s to promote the Gregg brand of skis. Gregg was an American manufacturer based in St. Paul, Minnesota, active in the mid-20th century, known for producing wooden skis and equipment as skiing grew in popularity in the United States.

Sascha Maurer (1897–1961) was a German-born artist who emigrated to the United States and became recognized for his bold graphic posters. He created striking images for American railroads, airlines, and sporting goods companies, including ski equipment manufacturers such as Northland and Gregg. His posters are notable for their strong compositions and vivid color, capturing the energy of outdoor recreation during the postwar years.

This example, Gregg Skis, is mounted on linen and preserved in excellent condition.