vercasson imprimerie

Cachou Lajaunie by Leonetto Cappiello 1900

Cachou Lajaunie was created by Leonetto Cappiello in 1900 for the French maker of Cachou Lajaunie breath mints and printed by Imprimerie Vercasson, Paris. The image shows an elegantly dressed woman enjoying the product, presented against a simple background to emphasize the figure and the brand name. At this time, stone lithography was the standard method for high-quality advertising posters, allowing for precise color and detail.

This poster comes from the early years of Cappiello’s career and from the period when Art Nouveau dominated European design. It illustrates how commercial posters were used both to advertise products and to convey a sense of fashion and modern life.

The poster has been mounted on linen using archival materials and is graded “Excellent A.”

Title: Cachou Lajaunie

Artist: Leonetto Cappiello

Date: 1900

Printer: Imprimerie Vercasson, Paris

Size: 39 × 55 inches

Print Type: Stone lithograph

Condition: Excellent “A” on linen

Style: Art Nouveau