winter olympics

• Sarajevo 1984 Ski Jump – Ismar Mujezinović, Original Olympics Poster

Original 1984 Sarajevo Winter Olympics poster titled “Gorenje”, designed by Ismar Mujezinović and produced for the official Olympic organizing committee. This work is part of the series of posters commissioned for the XIV Winter Games, each highlighting either a sport or a sponsor associated with the event. Gorenje, one of Yugoslavia’s largest home appliance manufacturers, was a major corporate sponsor of the Sarajevo Olympics, and posters like this celebrated both national industry and international sport.

The 1984 Winter Olympics were the first held in a socialist and Slavic-speaking country, with Sarajevo hosting athletes from 49 nations. Mujezinović, a Bosnian painter and graphic artist, created multiple official designs for these Games, including dynamic representations of alpine skiing, ski jumping, speed skating, and sponsor-related imagery. His bold, energetic style captured both the athleticism of the sports and the cultural pride of Yugoslavia in presenting itself on the world stage.

This example was printed as an offset lithograph, professionally mounted on linen, and survives in excellent condition. It remains a significant piece of Olympic history and a collectible from one of the most memorable Games of the 20th century.

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Details

Title: Sarajevo 1984 Olympics – “Gorenje”
Artist: Ismar Mujezinović
Year: 1984
Printer: Official Olympic organizing committee
Size: 27.5 × 39 in (70 × 100 cm)
Print Technique: Offset lithograph
Linen: On linen
Condition: Excellent