Santo Stefano d’Aveto by Mario Puppo original 1st printing 1955
Artist: Puppo, Mario Printer: Sigla, Genoa Size: 27.5 x 39 ” / 70 x 100 cm On/Off Linen: On Linen Print Technique: offset lithograph Year: 1955 Condition & Comments: excellent A
Mario Puppo a prolific post WWII Italian Artist created many posters for the Enit of Italian Railways. This poster thought to be created around 1955 when he did his greatest body of work for the Enit Railways. Lady with wooden ski’s fashionably attired for the mountains at Santo Stefano D’Aveto.
Oberland Bernois – After Skiing Pleasure was created by Swiss artist Hans Falk in 1949 to promote winter holidays in the Bernese Oberland region. The design highlights the leisure side of skiing, encouraging visitors to enjoy the après-ski atmosphere as much as the slopes.
The poster was printed by J.C. Müller AG, Zürich, using stone lithography, and measures 39.4 × 27.6 inches (100 × 70 cm). It was issued during the post-war expansion of Swiss winter tourism, when the Bernese Oberland was developing as an international ski destination with resorts such as Wengen, Grindelwald, and Mürren.