Arnaldo Musati – Cervinia (1950s Design, 1970s Printing) Original Italian Ski Poster – Matterhorn

Cervinia by Arnaldo Musati

Poster Cervinia by Arnaldo Musati, originally created in the 1950s and reissued in the 1970s. The design highlights the alpine resort of Breuil-Cervinia in the Aosta Valley, framed by the Matterhorn (Cervino), one of Europe’s most recognizable peaks. The image reflects mid-century Italian travel advertising, promoting Cervinia’s growth as a premier ski destination linked with Zermatt and known for its long ski seasons and high-altitude slopes.

Musati (1916–1988) was an Italian painter and graphic artist whose posters for Italian tourism captured the atmosphere of postwar leisure and regional identity. His work for Cervinia remains among the classic ski posters of the era.

Mounted on linen and preserved in excellent condition.

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Artist: Arnaldo Musati
Date: 1970s printing (original design 1950s)
Size: 19.5 x 27.5 inches
Print Type: Offset Lithograph
On Linen: Yes
Condition: Excellent “A”