La Jungfrau Bernese Oberland by Taconville for the PLM c1900

Jungfrau by Henri Ganier de Taconville, c. 1900

Perhaps your PLM ticket included a horseback ride through the Bernese Alps with a view of the 4,158m-high Jungfrau. This elegant hiker meets local farmers dressed in traditional clothing, offering a fresh drink. The poster is in excellent condition on linen.

Henri Ganier de Taconville created La Jungfrau around 1900. Courmont Frères in Paris printed this lithographic travel poster, promoting Switzerland’s Jungfrau region. It features a woman on horseback, accompanied by a man and two women, with snow-capped mountains in the background. The text includes La Jungfrau, P.L.M., and Billets à Prix Réduits, highlighting discounted travel fares.

Taconville (1845–1936) specialized in travel posters, often working with Courmont Frères. His detailed artwork helped attract tourists in the early 20th century. Courmont Frères, a respected Parisian printing company, produced high-quality lithographic posters for travel and cultural events.

This poster is a rare example of early travel advertising. It combines vivid imagery with promotional messaging, encouraging travelers to explore the beauty of the Swiss Alps.

Title: La Jungfrau
Artist: Taconville
Date: c. 1900
Printer: Courmont Frères, Paris
Size: 30 x 42 inches on linen (approx.)
Print Type: Lithography
Condition: Excellent “A” on linen
Comments: Rare La Jungfrau poster in excellent condition.