Perrier C’est Fou ! by Bernard Villemot original vintage poster on linen

Le Couple Dansant – 1980 – Bernard Villemot

Artist: Bernard Villemot
Date: 1980
Printer: Perrier
Size: 23.5 × 19 in. (60 × 48 cm)
Print Type: Lithography
Condition: Excellent “A”

Comments:
Original poster by Bernard Villemot for Perrier, 1980. The design is titled Le Couple Dansant – C’est Fou! and is also known as The Kiss.

Villemot (1911–1989) was one of the principal French poster artists of the postwar era. His style is recognized for reducing forms to bold lines and flat areas of color, creating images that were instantly recognizable. He worked extensively for Perrier, Orangina, and Bally, producing some of the most consistent and identifiable campaigns of the 1960s–1980s.

Perrier, the French mineral water brand, used poster advertising throughout the 20th century to strengthen its international identity. The company collaborated with major artists, and Villemot’s contributions are among the most notable. Le Couple Dansant is part of that campaign history and reflects the brand’s emphasis on modern, graphic imagery.

Artist Villemot, Bernard
Size 14 x 21.5 inches
On / Off linen onlinen
Print Technique offset lithograph
Year 1980
Condition & Comments Excellent on linen

The poster is an original 1980 Perrier poster by Villemot. The poster is in excellent condition. The poster has been known as” the kiss” or the “couple dansant” This version of the poster was distributed without white margins or the image net to the posters edge.