Swissair Japan 1968 by Uemura Shoko

Swissair – Japan – Uemura Shōkō, 1968, 25 × 38.5 in

Description
Vintage travel poster commissioned by Swissair in 1968 to promote flights to Japan. The design features a geisha in kimono with the word “JAPAN” printed in metallic gold ink, a printing detail often used in Japanese tourism posters of the period to emphasize luxury and refinement. The artwork is derived from Uemura Shōkō’s 1936 painting Jo no Mai, a study of a Noh dance prelude. Uemura worked in the Nihonga tradition, which fused traditional Japanese painting techniques with modern presentation, making his imagery a natural fit for mid-century cultural promotion. This original offset lithograph was printed in Japan, mounted on linen, and remains in excellent “A” condition.

Artist: Uemura Shōkō
Date: 1968
Printer: Japan Tourist Association (for Swissair)
Print Type: Offset lithograph (with metallic gold)
Condition: Excellent “A,” linen backed
Comments: Original Swissair travel poster for Japan, featuring Uemura Shōkō’s celebrated Jo no Mai image in the Nihonga style. Linen mounted and in excellent condition.