Vichy by Ploz rare important PLM travel poster c1900 on linen

Vichy PLM poster by Ploz c1900 on linen

Important poster for travel to Vichy by Ploz. View on to the Casino of Vichy with Elegant people out and about the town. Ploz does this elegant poster which is now a rare find. The poster in excellent condition on linen

The Vichy poster by Ploz, created around 1900, is a classic example of Belle Époque advertising art. It was designed to promote Vichy mineral water, a well-known French brand celebrated for its natural springs and health benefits.

The poster features a graceful woman in elegant early 20th-century attire, often depicted enjoying a glass of Vichy water. The imagery reflects the luxurious and refined atmosphere associated with Vichy’s thermal spas, which were highly popular among the upper class and those seeking therapeutic treatments. The design likely incorporates soft colors, flowing lines, and Art Nouveau influences, typical of the era’s advertising posters.

Ploz, while not as widely recognized as artists like Mucha or Cappiello, contributed to the visual culture of turn-of-the-century advertising, capturing the elegance and prestige of Vichy’s mineral waters. The poster is a valuable piece of vintage advertising, reflecting both the artistic style and health trends of the time.

Artist: Ploz
Printer: Champenois, Paris
Size: 29 x 41″ / 73.7 x 104.1 cm
On/Off Linen: On Linen
Print Technique: stone lithograph
Year: 1900
Condition & Comments: Excellent A condition