Celebrate the artistry of Leonetto Cappiello, the Italian-born visionary who revolutionized advertising with his bold, vibrant posters. From his first design for “Frou Frou” in 1901 to a legacy of over 3000 works, Cappiello’s vivid imagery and innovative style remain iconic. Discover a curated selection of his masterpieces at Poster France.
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Artist: Cappiello, Leonetto Printer: Ricordi, Italy Size: 39 x 55 in / 100 x 140 cm On/Off Linen: On Linen Print Technique: Offset lithograph Year: 1950 Title: Vintage Campari L’Aperitivo Poster by Leonetto Cappiello – 1950s
Description: Experience classic Italian aperitifs with this rare 1950s reprint of Leonetto Cappiello’s 1921 poster for Bitter Campari. Featuring the memorable Pierrot wrapped in an orange peel, this poster showcases Cappiello’s unique artistic style and creativity in advertising.
Condition: In excellent condition, preserved on linen and rated A for its high quality.
Value: This rare 39×55 size has previously sold for $1400 at New York City auctions, making this offer a great deal.
Perfect For: Collectors, Italian aperitif enthusiasts, and fans of vintage art. Ready to enhance any collection or decor. Feel free to contact us for more details.
Artist: Cappiello, Leonetto Printer: Ricordi, Italy Size: 78 x 110 in / 200 x 280 cm On/Off Linen: Delay approx 2 weeks to linen-back before delivery Print Technique: Lithograph Year: 1921 Condition & Comments: Excellent
Campari Davide Campari & C by Leonetto Cappiello 1921 RARE original authentic printing on linen !
Rare and Iconic poster by Cappiello done for Bitter Campari in Italia in 1921 in oversize. Poster in excellent condition on linen. The poster is an authentic original printing poster done in 1921 and mounted on linen by a museum quality professional artisan in France.
The poster comes with an Certificate of Authenticity. Cappiello worked exclusively with Devambez in 1921, but often job lotted work out to other printers and in this printing, his work was printed in Italy.
Leonetto Cappiello — Grande Kermesse Charité, 1903
A one-day charity fair hosted by the Cercle du Bois de Boulogne (the “Tir aux Pigeons” pigeon-shooting club) in Paris’s Bois de Boulogne.
The poster text gives the program—theatre, concert, children’s ball, funfair, and sports events—with admission 10 francs (2 francs for children)
and entry via Avenue des Acacias. It was held Thursday, 11 June (Jeudi 11 Juin).
Artist: Leonetto Cappiello
Date: 1903
Commissioner/Venue: Cercle du Bois de Boulogne (Tir aux Pigeons), Bois de Boulogne
Printer: Imp. P. Vercasson & Cie, 43 rue de Lancry, Paris
Technique: Stone lithograph
Format: 38 × 53 inches on linen
Grande Kermesse de Charite 1903 by Leonetto Cappiello
RARE poster by Cappiello for the Grand Kermesse de Charite where you could go to concerts, enjoy outdoor park and rides and even sports and it was all for the benefit of Charity.. The POSTER BY CAPPIELLO IN EXCELENT CONDITION ON LINEN RARE
Cachou Lajaunie was created by Leonetto Cappiello in 1900 for the French maker of Cachou Lajaunie breath mints and printed by Imprimerie Vercasson, Paris. The image shows an elegantly dressed woman enjoying the product, presented against a simple background to emphasize the figure and the brand name. At this time, stone lithography was the standard method for high-quality advertising posters, allowing for precise color and detail.
This poster comes from the early years of Cappiello’s career and from the period when Art Nouveau dominated European design. It illustrates how commercial posters were used both to advertise products and to convey a sense of fashion and modern life.
The poster has been mounted on linen using archival materials and is graded “Excellent A.”
Leonetto Cappiello’s famous image for Thermogène, showing the green figure exhaling flames beside the bold red lettering. This version was printed in France by Dehon & Cie, Valenciennes, in the smaller 20 × 28 inch format. It dates from around 1940 and is a fine mid-century impression of one of Cappiello’s most recognizable advertising designs. Backed on linen, colors remain vivid and condition is excellent. A Certificate of Authenticity accompanies the piece.
Title: Le Thermogène
Artist: Leonetto Cappiello
Date: c.1940
Printer: Dehon & Cie, Imp. Valenciennes (France)
Size: 20 × 28 inches (approx. 50 × 71 cm)
Print Type: Lithograph
Condition: Excellent “A,” professionally backed on linen
Comments: Classic Cappiello advertising poster for Thermogène, French edition in reduced format, printed by Dehon & Cie. Includes Certificate of Authenticity. Securely packed, shipped FedEx 2-Day insured with guaranteed safe arrival.
Rare and Iconic poster by Cappiello done for Thermogene. Poster in excellent condition. Thermogene was a successful product sold from 1906 up until 1960’s and always used Cappiello’s design.
The Thermogene poster by Leonetto Cappiello is a classic example of early 20th-century advertising. Created for a French medicinal product, it shows a man holding the product, designed to relieve body aches. Cappiello’s bold use of color and simple design makes the poster eye-catching and memorable.
The poster is known for its strong lines and dynamic composition, which convey the product’s effectiveness. Thermogene remains one of Cappiello’s well-known works and is highly regarded by collectors of vintage advertising.
Artist: Cappiello, Leonetto Printer: Bruxelles Size: 29 x 39″ / 75 x 100 cm On/Off Linen: On Linen Print Technique: lithograph
Artist: Cappiello, Leonetto Printer: Devambez, Italy Size: 27.5 x 39″ / 70 x 100 cm On/Off Linen: On Linen Print Technique: lithograph Year: 1921
This rare and iconic poster by Leonetto Cappiello was created for Bitter Campari in Italy. In excellent condition, it features vibrant colors and no restorations, a true testament to its preservation. This specific version is particularly rare, printed on heavier paper with a light varnish. Advertisers like Campari used such high-quality materials to ensure the poster’s durability, allowing it to endure outdoor display with greater resilience.
Known as the “Spiritello,” the poster depicts a pierrot clown wrapped in an orange peel, symbolizing the zest and vibrancy of Campari. This design is widely regarded as the most famous and iconic image created for Campari, and one of the most influential works by Cappiello.
Campari, an iconic Italian aperitif, has long been celebrated for its creative advertising. This poster is a prime example of the brand’s innovative approach and the golden age of Italian advertising. For collectors, it represents a rare opportunity to own a piece of advertising history, blending artistry, culture, and timeless appeal.
Artist: Cappiello, Leonetto Printer: Devambez, Italy Size: 50 x 78 inches On/Off Linen: On Linen Print Technique: lithograph Year: 1927
Cognac Monnet – Leonetto Cappiello (1927)
Bold, joyful, and instantly iconic, Cognac Monnet is one of Leonetto Cappiello’s most celebrated posters. Created in 1927, this vibrant image features a radiant woman with fiery red hair, lifting a glass of cognac that glows like the sun itself—a perfect expression of Cappiello’s famous tagline: “du soleil dans un verre” (“sunshine in a glass”).
Cappiello, often called the father of modern advertising, revolutionized poster design in the early 20th century with his use of vivid color, dramatic figures, and playful surrealism. With Cognac Monnet, he strips away clutter to focus entirely on a single, memorable image—an approach that still influences advertising today.
This original lithograph captures the energy and optimism of the Art Deco era. It remains a favorite among collectors for both its aesthetic power and its cultural significance as one of the great masterpieces of vintage liquor advertising.
Rare and Iconic banner poster by Cappiello done for Bitter Campari in Italia. Poster in excellent condition A beautiful colors, no restorations !! This is a rare rare version on heavier paper. Lettering created by Cappiello in 1921 for use with either the Spiritello image or Saint Bernard image or used by itself.
Artist: Cappiello, Leonetto Printer: Devambez, Italy Size: 59″ x 27.75″/ 150cm x 70cm On/Off Linen: On Linen (2 week delay to linenback) Print Technique: lithograph Year: 1921
Automobiles Charron by Cappiello 1906 original rare early automobile poster
Artist: Cappiello Printer: Vercasson, Paris Size: 51 x 79 inches On / Off Linen: Unlined Print Technique: Stone lithograph Condition & Comments: Excellent condition
Rare Cappiello poster for Automobiles Charron a stone lithograph done at Vercasson IMprimerie in 1906. The Elegant leday is being chauffered in a style similar to coaches by horse drawn carriage. Selling to Elegant customers the passenger rides in a separate compartement. Poster is in excellent condition on linen
Une Nuit by Bernard Villemot 1973 original vintage poster on linen 
Tunis La Blanche - French PLM railways travel poster to North Africa 1920 
Perrier C'est Fou ! by Bernard Villemot original 1980 vintage poster on linen 
Razzia Louis Vuitton Classic 2012 Monaco Venezia original hand signed original sm 
Air France Europe by Jean Carlu 1930 travel poster rare 
ZLATA PRAHA BY OLIVIA VINTAGE FRENCH POSTER MAITRE DE L'AFFICHE 1895/99 
Salon des Cent by Eugene Grasset Les Affiches Illustrees by Chaix Imprimerie 1896 original stone lithographic plate 
Dior Perfume Eau Sauvage poster by Rene Gruau on linen 1980 original 
1967 Monaco Grand Prix by Michael Turner on linen 
ARTEMIS BY A DONNAY for L'Estampe Moderne 1897 original plate 
ANDY WARHOL 10 Marilyns 1990 ORIGINAL VINTAGE POP ART POSTER ON LINEN