This striking poster was originally created by Federico Seneca in the 1920s for the Coppa della Perugina, a motor race organized by the Auto Moto Club of Perugia. The bold, Futurist-inspired design—with its sense of speed and modernity—was ahead of its time and quickly became one of Seneca’s most recognized works.
In the 1950s, the original printers issued this large-format reprint as a tribute to earlier Italian racing posters. These were distributed as gifts, preserving the impact of Seneca’s iconic image for a new generation.
Federico Seneca (1891–1976) was one of Italy’s foremost graphic designers of the early 20th century. Best known for his work with Perugina, including the famous Baci campaigns, Seneca combined Futurist dynamism with Art Deco clarity. His strong visual language made him a leading figure in Italian poster art, and his works are held in major collections and museums.
Artist: Anon Printer: Grafiche Veneziana, Italy Size: 27.5 x 39″ / 70 x 100 cm On/Off Linen: On Linen Print Technique: lithograph Year: 1930 Condition & Comments: Excellent
China Rossi, is an Italian Liqueur produced by Rossi D’ Asiago. This is a stone lithograph dating back to the 1920’s an original not a reproduction. This bittersweet digestif was historically produced in the Asiago plateau, located in the Veneto region of Italy. It is used as an aperitif or after-dinner drink, known for its medicinal properties and aromatic taste. The Rossi family, producers of this liqueur, has been crafting it for over a century, combining local herbs and traditional methods.
Artist: D’Ylen, Jean Printer: Vercasson, Paris Size: 14 x 21.5″ / 35.6 x 54.6 cm On/Off Linen: On Carton Print Technique: lithograph Year: 1920 Condition & Comments: Excellent
Biere Allary by Jean D’ylen 1920 on carton excellent
Jean D’Ylen a major poster artist during the 1920’s and 30’s did this carton poster for presentation in windows. The poster is on linen and in excellent condition.
Cordial Campari by Marcello Nizzoli 1925 on linen excellent rare version
Important poster by Marcello Nizzoli dating to 1925 which incorporates both constructionist and cubist ideas. Early piece for this type of art to be used for the general public. RARE The poster is on linen and in excellent condition.
Artist: Vincent, Rene Printer: Paris Size: 11 x 15″ / 28 x 38.1 cm On/Off Linen: On Linen Print Technique: lithograph Year: 1925 Condition & Comments: Excellent
Celtique by Rene Vincent c1925 on linen original
Rene vincents uses children acting and dressing like grownups to advertise. Dressed like Celts they are selling Cetique Cigarettes. Original printing excellent on linen
Artist: Cappiello, Leonetto Printer: Devambez, Italy Size: 27.5 x 39″ / 70 x 100 cm On/Off Linen: On Linen Print Technique: lithograph Year: 1921
This rare and iconic poster by Leonetto Cappiello was created for Bitter Campari in Italy. In excellent condition, it features vibrant colors and no restorations, a true testament to its preservation. This specific version is particularly rare, printed on heavier paper with a light varnish. Advertisers like Campari used such high-quality materials to ensure the poster’s durability, allowing it to endure outdoor display with greater resilience.
Known as the “Spiritello,” the poster depicts a pierrot clown wrapped in an orange peel, symbolizing the zest and vibrancy of Campari. This design is widely regarded as the most famous and iconic image created for Campari, and one of the most influential works by Cappiello.
Campari, an iconic Italian aperitif, has long been celebrated for its creative advertising. This poster is a prime example of the brand’s innovative approach and the golden age of Italian advertising. For collectors, it represents a rare opportunity to own a piece of advertising history, blending artistry, culture, and timeless appeal.
Artist: Cappiello, Leonetto Printer: Devambez, Italy Size: 50 x 78 inches On/Off Linen: On Linen Print Technique: lithograph Year: 1927
Cognac Monnet – Leonetto Cappiello (1927)
Bold, joyful, and instantly iconic, Cognac Monnet is one of Leonetto Cappiello’s most celebrated posters. Created in 1927, this vibrant image features a radiant woman with fiery red hair, lifting a glass of cognac that glows like the sun itself—a perfect expression of Cappiello’s famous tagline: “du soleil dans un verre” (“sunshine in a glass”).
Cappiello, often called the father of modern advertising, revolutionized poster design in the early 20th century with his use of vivid color, dramatic figures, and playful surrealism. With Cognac Monnet, he strips away clutter to focus entirely on a single, memorable image—an approach that still influences advertising today.
This original lithograph captures the energy and optimism of the Art Deco era. It remains a favorite among collectors for both its aesthetic power and its cultural significance as one of the great masterpieces of vintage liquor advertising.
Rare and Iconic banner poster by Cappiello done for Bitter Campari in Italia. Poster in excellent condition A beautiful colors, no restorations !! This is a rare rare version on heavier paper. Lettering created by Cappiello in 1921 for use with either the Spiritello image or Saint Bernard image or used by itself.
Artist: Cappiello, Leonetto Printer: Devambez, Italy Size: 59″ x 27.75″/ 150cm x 70cm On/Off Linen: On Linen (2 week delay to linenback) Print Technique: lithograph Year: 1921
Les Vins de Bourgogne or The Wine of Burgandy 1920 poster original!
Artist: Arnoux, Guy Printer: Devambez, Paris Size: 31 x 47 ” / 80 x 120 cm On / Off Linen: On Linen Print Technique: Lithograph Year: 1920 Condition & Comments: Excellent
Wine poster on linen . Poster in excellent condition