Step into the world of sun and style with this original vintage BERGASOL sun lotion poster, created by the renowned Bernard Villemot around 1976. Expertly printed by BERGASOL, it showcases a vibrant and iconic vision of sun-kissed beauty.
This original vintage piece is in “Excellent A” condition on linen, reflecting its careful preservation. Villemot’s mastery in capturing the sun’s spirit and the joy of basking in its warmth shines through in every detail.
Artist: Villemot, Bernard
Size: 27.5 x 33.5″ / 85 x 62 cm
On/Off Linen: On Linen
Print Technique: offset lithograph
Year: 1976
Condition & Comments: Excellent on linen
Bally by Bernard Villemot 1979 original on linen excellent
Original 1979 fashion poster by Bernard Villemot for Bally, the Swiss luxury shoe and fashion house. The design features a striking view of a woman’s lower legs in front of a man’s, with both figures wearing elegant Bally shoes. Villemot’s minimalist yet bold style uses clean silhouettes, refined lines, and carefully balanced color to focus the viewer’s attention on the elegance and craftsmanship of the footwear.
This poster is part of Villemot’s celebrated series for Bally, which ran from the late 1960s through the 1980s and became some of the brand’s most iconic advertising. His work for Bally often emphasized legs, shoes, and posture, creating a sophisticated visual shorthand for style and quality. Printed by Bally in Switzerland and professionally mounted on linen, the piece remains in excellent condition.
BALLY
Artist: Bernard Villemot
Date: 1979
Printer: Bally
Size: 16.75 x 24.5 in
On/Off Linen: On Linen
Print Technique: Offset lithograph
Year: 1979
Condition & Comments: Excellent “A” condition on linen
Small Italian point of purchase advertising display promoting Radino olive oil. The design by Gino Boccasile shows a smiling woman pouring olive oil over a bowl of salad, rendered in the bright colors and lively graphic style typical of Italian commercial illustration of the period. Boccasile (1901–1952) was a well known Italian illustrator and poster artist who produced advertising imagery, posters, and magazine illustrations for a wide range of Italian companies.
Printed in Milan on heavy card stock, this display piece was intended to hang in shops or window displays where the product was sold. A small string at the top allowed the carton to be suspended as a point of purchase advertisement. Radino olive oil continues to be produced today and the image created by Boccasile remains associated with the brand.
Artist: Boccasile, Gino
Printer: Printed in Milan
Size: 14 x 10 inches
On / Off Linen: Unlined
Print Technique: Lithograph on heavy card stock
Year: 1940s
Condition & Comments: Very good condition. Small original point of purchase advertising display.
Sestrieres – Gino Boccasile, 27 x 39 in (1978 Reissue)
Description Poster by Gino Boccasile for Sestriere, the Alpine ski resort founded in the 1930s in Piedmont, Italy. The original Boccasile design dates to around 1950 and was later reissued for a 1978 event, with added text in the upper section of the poster to mark the occasion. This large-format offset lithograph was printed for the resort itself, mounted on linen, and is preserved in excellent condition.
Artist: Gino Boccasile
Date: 1978 (after the original 1950 design)
Printer: Sestrieres
Size: 27 x 39 inches (approx. 69 x 99 cm)
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Large-format reissue of Boccasile’s 1950 Sestrieres ski poster, printed in 1978 with added event text. Linen backed and in excellent condition.
Artist: Gruau, Rene Printer: Dior Size: 47 x 63 ” / 120 x 160 cm On / Off Linen: On Linen Print Technique: Offset lithograph Year: 1980 Condition & Comments: Excellent condition on linen
Poster is a an original printing done for Dior’s campaign for its perfume. It is in excellent condition and mounted on linen. Rene Gruau did much work for the Fashion industry and this piece is no exception. In original excellent condition on linen
Artist: Gruau, Rene Printer: Dior Size: 47 x 63 ” / 120 x 160 cm On / Off Linen: On Linen Print Technique: Offset lithograph Year: 1980 Condition & Comments: Excellent condition on linen
Poster is a an original printing done for Dior’s campaign for its perfume. It is in excellent condition and mounted on linen. Rene Gruau did much work for the Fashion industry and this piece is no exception. In original excellent condition on linen
René Gruau – Rimini Sun Girl, 2000 Original Italian Adriatic Beach Travel Poster
Original offset lithograph poster by René Gruau, created for the city of Rimini to promote the Adriatic resort. Gruau designed two different posters for Rimini; this example, commonly known as the “Rimini Sun Girl,” presents a stylized female figure embodying the summer atmosphere of the seaside destination.
Printed in 2000 by Commune Rimini, this work continues Gruau’s tradition of fashion-inspired imagery, using simplified forms and bold color to convey elegance and leisure. The poster measures 27 × 38.3 inches and has been professionally linen-backed for conservation.
Relax
Artist: René Gruau
Date: 1970s (second printing)
Size: 24.4 × 38.5 in. (62 × 98 cm)
Print Technique: Offset Lithograph
On Linen: Yes
Condition: Excellent “A”
Comments:
Vintage poster Relax by René Gruau, created for the French shipping company Chargeurs Réunis. This edition is a second printing from the 1970s, mounted on linen and preserved in excellent condition.
René Gruau (1909–2004), born Count Renato Zavagli Ricciardelli della Caminate, was one of the most influential fashion illustrators of the 20th century. His bold lines and elegant compositions appeared in major fashion magazines and advertising campaigns for leading designers. Gruau’s imagery distilled style and sophistication into single striking forms, shaping the visual language of fashion illustration for decades.
Relax is an example of Gruau’s distinctive style applied to travel advertising, combining simplicity with a refined sense of elegance.
Title: Benedictine | Artist: Paul Davis | Date: 1993
Original advertising poster designed by Paul Davis in 1993 for Benedictine liqueur. Produced as part of a contemporary promotional campaign for the historic French herbal liqueur. Paul Davis is a respected American graphic artist who studied at the School of Visual Arts in New York and worked with Milton Glaser at Push Pin Studios before establishing his own studio. His work has appeared in major publications including Time, Life, and The New York Times.
Printer Imprimerie CAZA, Paris
Size Approx. 26.5 x 38 inches
Print Type Serigraphy (Silkscreen)
Condition Excellent “A”
Comments
Printed by Imprimerie CAZA in Paris using the serigraphy process. Original printing from the period, not a later reproduction. Poster is in excellent condition with strong color and clean margins.
This original vintage poster was created in the early 1990s by Japanese artist Makoto Saito as part of a campaign to reposition Bénédictine, the historic French herbal liqueur, for a contemporary audience. Saito’s composition distills the essence of the brand into a striking, image-driven visual, consistent with his text-free graphic approach. The poster reflects both his minimalist aesthetic and his ability to merge Western commercial design with refined Japanese sensibility.
Makoto Saito (1952 – present) began his career as a printmaker before turning to poster design, and has described himself as a “poster designer” rather than a commercial artist. His work emphasizes the power of imagery over words, and has been exhibited internationally, including at the Museum of Modern Art in New York.
Bénédictine, first produced in the 19th century by Alexandre Le Grand in Fécamp, France, traces its origin to a 16th-century Benedictine monk, Dom Bernardo Vincelli, who was said to have devised the complex herbal recipe to restore the monks’ energy. The liqueur combines over 27 flowers, roots, herbs, and spices, and remains largely a guarded secret. In 1992 the brand was acquired by Bacardi, continuing its long heritage as one of France’s most enduring spirits.
Details
Artist: Makoto Saito
Title: Bénédictine
Date: c. 1990
Size: 38 × 26.5 in (97 × 67 cm)
Print Type: Serigaphy on Artistic paper
Condition: Excellent (A)
Printer: Michel Caza Imprimerie, Paris France
Comments: Original 1990s advertising poster created by Makoto Saito to promote the 200-year-old French liqueur Bénédictine as a modern, sophisticated brand.
Original French Art Nouveau wine advertising poster for Vin Sautel “Au Grenache Vieux,” designed by David Dellepiane circa 1910. The poster features a woman raising a glass beside a labeled bottle, rendered in Dellepiane’s decorative style typical of early 20th-century French commercial art. Printed as a stone lithograph and linen-backed. A compact-format wine poster from the pre-WWI period.
Title: Vin Sautel – Au Grenache Vieux
Artist: David Dellepiane
Year: c. 1910
Size: 38 × 29 cm (15 × 11 in)
Linen: Backed on linen
Comments: Original lithograph Excellent A condition
A whimsical and imaginative original lithograph created by Daniel Pudles in 1991 for Willi’s Wine Bar, located in the heart of Paris. The image features two anthropomorphic wine bottles — a man and a woman — each with expressive faces, wings, arms, and shoes. At the bottom appears the playful phrase “Solamente a Parigi” (Only in Paris!), a fitting tribute to the bar’s creative spirit.
Printed on Canson watercolor paper, this edition combines fine art lithography with the warmth of textured paper, typical of Willi’s early high-quality artist commissions. The poster is signed in the plate in the lower right margin and remains a collector favorite for its humor and Parisian charm.
Artist: Daniel Pudles
Date: Circa 1991
Technique: Lithograph on Canson watercolor paper
Printer: Atelier Michel Caza, Paris (Serigraphy)
Dimensions: 40.5 x 28.5 in. (103 x 72 cm)
Edition: Limited printing
Condition: Excellent (A)
Published by: Willi’s Wine Bar, Paris
Notes: First edition; printed for Willi’s Wine Bar series of contemporary artist posters.
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🖋️ About the Artist
Daniel Pudles is an award-winning French illustrator, born in Paris and educated at the École Supérieure d’Arts Graphiques. His work has appeared internationally in publications and galleries, blending wit and social observation through bold, graphic imagery. He currently lives and works in Brussels.
