In 1980, Champagne Castellane reissued a special commemorative series of its most famous poster designs to celebrate its advertising legacy. This smaller-format edition (16 x 24 inches) was printed directly by Castellane in France using offset lithography and faithfully reproduces the original design by Leonetto Cappiello. The poster is in excellent condition, mounted on quality paper, and was part of the official limited promotional campaign issued by the champagne house.
Description and History
Leonetto Cappiello (1875–1942) was one of the most celebrated poster artists of the early 20th century, often called the father of modern advertising. Known for his bold colors and whimsical compositions, Cappiello revolutionized commercial art by replacing the elaborate Art Nouveau style with striking, simplified imagery focused on single, memorable figures.
Cappiello’s Champagne de Castellane poster design originally dates from the early 20th century and features his trademark dynamic energy—a joyful, celebratory spirit perfectly suited to the brand’s refined image. Castellane, one of France’s oldest Champagne houses founded in Épernay in 1895, became renowned for its distinctive red diagonal stripe label and its association with French elegance and festivity.
The 1980 reissue by Castellane served both as a tribute to the golden age of poster art and as an homage to Cappiello’s enduring influence on advertising and design.
Artist: Leonetto Cappiello
Date: 1980
Printer: Castellane
Size: 16 x 24 inches
Print Type: Offset Lithography
Condition: Excellent “A”
Comments: Official 1980 reissue by Champagne Castellane in celebration of its historic poster campaigns.
Rare and Iconic poster by Cappiello done for Thermogene. Poster in excellent condition. Thermogene was a successful product sold from 1906 up until 1960’s and always used Cappiello’s design.
The Thermogene poster by Leonetto Cappiello is a classic example of early 20th-century advertising. Created for a French medicinal product, it shows a man holding the product, designed to relieve body aches. Cappiello’s bold use of color and simple design makes the poster eye-catching and memorable.
The poster is known for its strong lines and dynamic composition, which convey the product’s effectiveness. Thermogene remains one of Cappiello’s well-known works and is highly regarded by collectors of vintage advertising.
Artist: Cappiello, Leonetto Printer: Bruxelles Size: 29 x 39″ / 75 x 100 cm On/Off Linen: On Linen Print Technique: lithograph
Title: COCKTAIL MONDAIN Artist: Bernard Villemot Date: 1983 Printer: Perrier Size: 19.7 x 23.5 inches Print Type: OFFSET LITHOGRAPHY
This is your opportunity to own a rare and original piece of art by the renowned French poster artist Bernard Villemot. The “COCKTAIL MONDAIN” poster was created in 1983 for Perrier, the famous mineral water brand. Measuring 19.7 x 23.5 inches, this poster is a fine example of offset lithography, showcasing Villemot’s distinctive style and artistic talent.
What makes this poster truly special is its exclusivity. It was not made available to the general public or used in traditional advertising campaigns. Instead, it was intended as a gift for representatives (reps) of Perrier to offer to their clients, making it a rare and sought-after collectible.
Artist: Villemot, Bernard Size: 23.5 x 19″ / 60 x 48 cm On/Off Linen: Unlined Print Technique: offset lithograph Year: 1980 Condition & Comments: Excellent on linen
Perrier C’est Fou by Bernard Villemot 1980 original excellent
The poster is an original 1980 Perrier poster by Villemot. The poster is in excellent condition. The poster has been known as” the kiss” or the “couple dansant”
Artist: Villemot, Bernard Size: 24.5 x 39″ / 66 x 100 cm On/Off Linen: On Linen Print Technique: offset lithograph Year: 1973 Condition & Comments: Excellent on linen
Bernard Villemot – “UNE NUIT EN VOITURE-LIT” Original 1973 Printing
This exquisite poster, an original 1973 1st printing, showcases the artistry of Bernard Villemot (1911-1989). Printed using offset lithography by Chabrillac, Toulouse, it is in impeccable condition, graded as “A” and expertly backed on linen.
The poster captures the essence of luxurious train travel offered by SNCF, the French Railways, with its elegant depiction of a woman enjoying a restful night’s sleep during her voyage. Villemot, a celebrated poster artist, inherited his talent from his father, and their artwork was highly sought after by prominent advertisers. This piece is a shining example of his exceptional work, hailed as one of his finest creations.
Step into the world of sun and style with this original vintage BERGASOL sun lotion poster, created by the renowned Bernard Villemot around 1976. Expertly printed by BERGASOL, it showcases a vibrant and iconic vision of sun-kissed beauty.
This original vintage piece is in “Excellent A” condition on linen, reflecting its careful preservation. Villemot’s mastery in capturing the sun’s spirit and the joy of basking in its warmth shines through in every detail.
Artist: Villemot, Bernard
Size: 27.5 x 33.5″ / 85 x 62 cm
On/Off Linen: On Linen
Print Technique: offset lithograph
Year: 1976
Condition & Comments: Excellent on linen
Bally by Bernard Villemot 1979 original on linen excellent
Original 1979 fashion poster by Bernard Villemot for Bally, the Swiss luxury shoe and fashion house. The design features a striking view of a woman’s lower legs in front of a man’s, with both figures wearing elegant Bally shoes. Villemot’s minimalist yet bold style uses clean silhouettes, refined lines, and carefully balanced color to focus the viewer’s attention on the elegance and craftsmanship of the footwear.
This poster is part of Villemot’s celebrated series for Bally, which ran from the late 1960s through the 1980s and became some of the brand’s most iconic advertising. His work for Bally often emphasized legs, shoes, and posture, creating a sophisticated visual shorthand for style and quality. Printed by Bally in Switzerland and professionally mounted on linen, the piece remains in excellent condition.
BALLY
Artist: Bernard Villemot
Date: 1979
Printer: Bally
Size: 16.75 x 24.5 in
On/Off Linen: On Linen
Print Technique: Offset lithograph
Year: 1979
Condition & Comments: Excellent “A” condition on linen
Small Italian point of purchase advertising display promoting Radino olive oil. The design by Gino Boccasile shows a smiling woman pouring olive oil over a bowl of salad, rendered in the bright colors and lively graphic style typical of Italian commercial illustration of the period. Boccasile (1901–1952) was a well known Italian illustrator and poster artist who produced advertising imagery, posters, and magazine illustrations for a wide range of Italian companies.
Printed in Milan on heavy card stock, this display piece was intended to hang in shops or window displays where the product was sold. A small string at the top allowed the carton to be suspended as a point of purchase advertisement. Radino olive oil continues to be produced today and the image created by Boccasile remains associated with the brand.
Artist: Boccasile, Gino
Printer: Printed in Milan
Size: 14 x 10 inches
On / Off Linen: Unlined
Print Technique: Lithograph on heavy card stock
Year: 1940s
Condition & Comments: Very good condition. Small original point of purchase advertising display.
Sestrieres – Gino Boccasile, 27 x 39 in (1978 Reissue)
Description Poster by Gino Boccasile for Sestriere, the Alpine ski resort founded in the 1930s in Piedmont, Italy. The original Boccasile design dates to around 1950 and was later reissued for a 1978 event, with added text in the upper section of the poster to mark the occasion. This large-format offset lithograph was printed for the resort itself, mounted on linen, and is preserved in excellent condition.
Artist: Gino Boccasile
Date: 1978 (after the original 1950 design)
Printer: Sestrieres
Size: 27 x 39 inches (approx. 69 x 99 cm)
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Large-format reissue of Boccasile’s 1950 Sestrieres ski poster, printed in 1978 with added event text. Linen backed and in excellent condition.
Artist: Gruau, Rene Printer: Dior Size: 47 x 63 ” / 120 x 160 cm On / Off Linen: On Linen Print Technique: Offset lithograph Year: 1980 Condition & Comments: Excellent condition on linen
Poster is a an original printing done for Dior’s campaign for its perfume. It is in excellent condition and mounted on linen. Rene Gruau did much work for the Fashion industry and this piece is no exception. In original excellent condition on linen
Artist: Gruau, Rene Printer: Dior Size: 47 x 63 ” / 120 x 160 cm On / Off Linen: On Linen Print Technique: Offset lithograph Year: 1980 Condition & Comments: Excellent condition on linen
Poster is a an original printing done for Dior’s campaign for its perfume. It is in excellent condition and mounted on linen. Rene Gruau did much work for the Fashion industry and this piece is no exception. In original excellent condition on linen
René Gruau – Rimini Sun Girl, 2000 Original Italian Adriatic Beach Travel Poster
Original offset lithograph poster by René Gruau, created for the city of Rimini to promote the Adriatic resort. Gruau designed two different posters for Rimini; this example, commonly known as the “Rimini Sun Girl,” presents a stylized female figure embodying the summer atmosphere of the seaside destination.
Printed in 2000 by Commune Rimini, this work continues Gruau’s tradition of fashion-inspired imagery, using simplified forms and bold color to convey elegance and leisure. The poster measures 27 × 38.3 inches and has been professionally linen-backed for conservation.
