$250-$500

Schmidt’s Beer Bicycle Poster 1960s Advertisement

The Schmidt’s beer poster from the early 1960s features a couple riding bicycles, each carrying a six-pack of Schmidt’s beer in their front baskets. The slogan reads, “Give your thirst a taste of life… Go… Schmidt’s of Philadelphia.”

Poster Details

Measuring 23.5 x 45 inches, the poster was produced by C. Schmidt & Sons, Inc. It was printed on glossy paper and is often linen-mounted for preservation.

Brewery History

Founded in 1860 by Christian Schmidt, the brewery became one of Philadelphia’s largest. It was known for producing American lagers and expanded its distribution across the northeastern U.S.

Marketing and Closure

Schmidt’s promoted its beer through various advertisements, including the bicycle-themed poster. The brewery closed in 1987 due to competition from national brands, but its name remains associated with Philadelphia’s brewing history.

Artist: Anon
Printer: L Schmidt & sons, Philadelphia
Size: 114 x 60 cm/ 45 x 23.5 in
On/Off Linen: On Linen
Print Technique: offset lithograph
Year: 1960’s original
Condition & Comments: excellent