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SEMPRE… COCA-COLA — Il Miglior Ristoro
Original Italian Coca-Cola advertising poster from the early 1960s, printed by Sisar, Milano. The design features the classic red field with bold white lettering: “Sempre… Coca-Cola – Il miglior ristoro – Bevete Coca-Cola (marchio registrato).” Issued around 1961, this large-format poster reflects Coca-Cola’s expansion into European markets, where local printers such as Sisar produced striking designs tailored for Italian audiences. Its clean typography and simple branding exemplify the mid-century approach to international advertising, emphasizing the drink’s image as “the best refreshment.” Rare surviving example of Coca-Cola’s Italian promotional campaigns of the post-war era.

Title: Sempre… Coca-Cola – Il Miglior Ristoro – Bevete Coca-Cola
Artist: Anonymous (printed by Sisar, Milano)
Date: c.1961
Printer: Sisar, Milano
Size: 26.5 × 45.5 inches (approx. 67 × 116 cm)
Print Type: Color lithograph (period offset printing)
Condition: Excellent “A” on linen (2 weeks delay to linenback)
Comments: Authentic Italian Coca-Cola poster from the early 1960s. Bright, fresh colors and strong impression, professionally linen-backed. A scarce international Coca-Cola advertising poster from the era of the brand’s worldwide expansion.