Campari Soda by Giovanni Mingozzi 1950 on linen excellent
Carlo Mingozzi’s 1950 Campari Soda poster highlights the brand’s distinctive bottle, originally designed by Futurist artist Fortunato Depero in 1932. As the world’s first pre-mixed alcoholic beverage, Campari Soda came in a unique, single-serve bottle shaped like an inverted goblet. Mingozzi’s design emphasizes this form by placing the bottle next to a matching glass, drawing attention to their triangular shapes.
The minimalist composition follows the Object Poster style, which focuses solely on the product without additional slogans. A subtle gray border echoes the bottle’s design, reinforcing its visual impact. Mingozzi’s work blends artistic simplicity with effective advertising, making it a memorable example of mid-century poster design.
Artist: Mingozzi, Giovanni Printer: Studio Mingozzi, Bologna Size: 27.5 x 39″ / 70 x 100 cm On/Off Linen: On Linen Print Technique: lithograph Year: 1950 Condition & Comments: Excellent
ARIONE CHOCOLATE
Artist: Carlo Prandoni
Date: 1951
Original Italian poster created by Carlo Prandoni in 1951 to advertise Arione Chocolate with Rum. Printed in Italy using offset lithography, this design was issued during the early postwar period when Italian confectionery companies expanded their domestic and export advertising.
Prandoni was active in the mid-20th century as a commercial illustrator and poster artist in northern Italy. His work often appeared in food and beverage advertising, reflecting the clear graphic and typographic style typical of Italian design in the 1950s.
This is an authentic original printing from 1951. The poster has been professionally mounted on linen and is in excellent condition.
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Title: Arione Chocolate
Artist: Carlo Prandoni
Date: 1951
Printer: Italia
Size: 27 x 39 inches
Print Type: Offset Lithograph on linen
Condition: Excellent “A” on linen
Comments: Original Italian poster for Arione Chocolate with Rum, printed in 1951. Authentic original lithograph in excellent condition on linen.
Original Italian poster for API Cioccolato, created by the artist Di Lullo and printed by Graf, Milano in 1950. The poster was issued to promote the API chocolate company, part of Italy’s postwar confectionery industry.
The image was produced using offset lithography and represents the advertising style of mid-century Italian graphics, emphasizing clear composition, product visibility, and simple typography. API was among several regional chocolate brands active in northern Italy during this period, distributing both domestic and export products.
This is an authentic original printing from 1950. The poster has been professionally mounted on linen and is in excellent condition.
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Title: API Cioccolato
Artist: Di Lullo
Date: 1950
Printer: Graf, Milano
Size: 27 x 39 inches on linen
Print Type: Offset Lithograph
Condition: Excellent
Comments: Authentic original Italian poster for API Chocolates, printed in 1950 by Graf Milano. Professionally linen-backed.
Leonetto Cappiello’s famous image for Thermogène, showing the green figure exhaling flames beside the bold red lettering. This version was printed in France by Dehon & Cie, Valenciennes, in the smaller 20 × 28 inch format. It dates from around 1940 and is a fine mid-century impression of one of Cappiello’s most recognizable advertising designs. Backed on linen, colors remain vivid and condition is excellent. A Certificate of Authenticity accompanies the piece.
Title: Le Thermogène
Artist: Leonetto Cappiello
Date: c.1940
Printer: Dehon & Cie, Imp. Valenciennes (France)
Size: 20 × 28 inches (approx. 50 × 71 cm)
Print Type: Lithograph
Condition: Excellent “A,” professionally backed on linen
Comments: Classic Cappiello advertising poster for Thermogène, French edition in reduced format, printed by Dehon & Cie. Includes Certificate of Authenticity. Securely packed, shipped FedEx 2-Day insured with guaranteed safe arrival.
Rare and Iconic poster by Cappiello done for Thermogene. Poster in excellent condition. Thermogene was a successful product sold from 1906 up until 1960’s and always used Cappiello’s design.
The Thermogene poster by Leonetto Cappiello is a classic example of early 20th-century advertising. Created for a French medicinal product, it shows a man holding the product, designed to relieve body aches. Cappiello’s bold use of color and simple design makes the poster eye-catching and memorable.
The poster is known for its strong lines and dynamic composition, which convey the product’s effectiveness. Thermogene remains one of Cappiello’s well-known works and is highly regarded by collectors of vintage advertising.
Artist: Cappiello, Leonetto Printer: Bruxelles Size: 29 x 39″ / 75 x 100 cm On/Off Linen: On Linen Print Technique: lithograph
A vibrant and elegant Italian advertising poster for Campari, designed by Kobra Chiozzani. The composition reflects the refined graphic style of early Italian modernism, combining bold color, clean lines, and a strong decorative presence characteristic of pre-war liquor advertising.
Printed in 1934 by S.A. Arti Grafiche Bertarelli, Milano–Roma, this poster represents the high standards of Italian lithographic production of the period. Bertarelli was among the most respected printers in Italy, known for producing posters of exceptional clarity and richness of color.
The work stands within the tradition of Italian beverage advertising, where striking imagery and modern design were used to elevate brand identity. Its vertical format and strong graphic presence make it both highly collectible and visually compelling.
Details
Title: Campari
Artist: Kobra Chiozzani
Year: 1934
Printer: S.A. Arti Grafiche Bertarelli, Milano–Roma
Size: approx. 16 x 36 inches / 40 x 90 cm
On / Off Linen: On linen
Print Type: Lithograph
Condition: Excellent A
Comments: Original 1934 Italian Campari poster printed by Bertarelli. Fine example of early Italian modernist liquor advertising with strong decorative appeal.
Artist: Villemot, Bernard Size: 24.5 x 39″ / 66 x 100 cm On/Off Linen: On Linen Print Technique: offset lithograph Year: 1973 Condition & Comments: Excellent on linen
Bernard Villemot – “UNE NUIT EN VOITURE-LIT” Original 1973 Printing
This exquisite poster, an original 1973 1st printing, showcases the artistry of Bernard Villemot (1911-1989). Printed using offset lithography by Chabrillac, Toulouse, it is in impeccable condition, graded as “A” and expertly backed on linen.
The poster captures the essence of luxurious train travel offered by SNCF, the French Railways, with its elegant depiction of a woman enjoying a restful night’s sleep during her voyage. Villemot, a celebrated poster artist, inherited his talent from his father, and their artwork was highly sought after by prominent advertisers. This piece is a shining example of his exceptional work, hailed as one of his finest creations.
Step into the world of sun and style with this original vintage BERGASOL sun lotion poster, created by the renowned Bernard Villemot around 1976. Expertly printed by BERGASOL, it showcases a vibrant and iconic vision of sun-kissed beauty.
This original vintage piece is in “Excellent A” condition on linen, reflecting its careful preservation. Villemot’s mastery in capturing the sun’s spirit and the joy of basking in its warmth shines through in every detail.
Artist: Villemot, Bernard
Size: 27.5 x 33.5″ / 85 x 62 cm
On/Off Linen: On Linen
Print Technique: offset lithograph
Year: 1976
Condition & Comments: Excellent on linen
Original Italian ski poster designed by Gino Boccasile for Sestrieres, the celebrated Alpine ski resort founded in the 1930s in Piedmont, Italy. The design dates to approximately 1950, with additional text incorporated in 1978 to commemorate a special event. This large-format offset lithograph captures the spirit of Italian winter sports advertising and is professionally mounted on linen in excellent condition.
Vercelli e i Suoi Campi di Neve – Italian Ski Poster – Campagnoli, 1970s
Original vintage Italian ski and travel poster designed by Adalberto Campagnoli (1905–1983), promoting the winter sports destinations of the Vercelli region in northern Italy, including Alagna, Alpe di Mera, Oropa, and Mucrone.
Originally designed in 1951, this example is the second edition printed in the 1970s. The colorful composition features a glamorous skier carrying her skis against a brilliant blue sky, with a cable car, chairlift, and snow-covered Alpine peaks in the background. A wonderful example of mid-century Italian travel advertising, capturing the excitement and elegance of skiing in the Italian Alps.
Artist: Adalberto Campagnoli (1905–1983) Title: Vercelli e i Suoi Campi di Neve Original Design: 1951 Date: Circa 1970s (Second Edition) Printer: SAIGA, gia Barabino & Graeve, Genova, Italy Technique: Original Offset Lithograph Size: 24.5 × 38.5 inches (62 × 98 cm) Edition: Second Edition Condition: Excellent, professionally mounted on linen.
