Small Italian point of purchase advertising display promoting Radino olive oil. The design by Gino Boccasile shows a smiling woman pouring olive oil over a bowl of salad, rendered in the bright colors and lively graphic style typical of Italian commercial illustration of the period. Boccasile (1901–1952) was a well known Italian illustrator and poster artist who produced advertising imagery, posters, and magazine illustrations for a wide range of Italian companies.
Printed in Milan on heavy card stock, this display piece was intended to hang in shops or window displays where the product was sold. A small string at the top allowed the carton to be suspended as a point of purchase advertisement. Radino olive oil continues to be produced today and the image created by Boccasile remains associated with the brand.
Artist: Boccasile, Gino
Printer: Printed in Milan
Size: 14 x 10 inches
On / Off Linen: Unlined
Print Technique: Lithograph on heavy card stock
Year: 1940s
Condition & Comments: Very good condition. Small original point of purchase advertising display.
Pasta Combattenti Cremona – Gino Boccasile, 13 x 18.3 in
Description
Advertising poster by Gino Boccasile for Pasta Combattenti Cremona, issued around 1950. The design features a smiling woman carrying two bowls of pasta, in line with Boccasile’s postwar commercial work promoting Italian food and household products. This example is a later printing from the 1970s, issued in small format, mounted on linen, and preserved in excellent condition.
Artist: Gino Boccasile
Date: c.1950 (later printing, 1970s)
Size: 13 x 18.3 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Vintage Boccasile advertising poster for Pasta Combattenti Cremona. This copy is a 1970s later printing of the 1950 original design. Linen backed, excellent condition.
Italian advertising poster by Gino Boccasile for Paglieri, the historic Alessandria perfume and cosmetics company. Paglieri is best known for its Felce Azzurra line (introduced in the 1920s), including eau de cologne and perfumed talc. Boccasile created a series of small-format advertising images for Paglieri in the late 1940s–early 1950s, often promoting the company’s talc products. This piece belongs to that group and reflects Boccasile’s distinctive postwar style.
Title: Paglieri
Artist: Gino Boccasile
Date: Unknown (likely c.1950)
Printer: Paglieri
Size: 13 x 19 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original small-format advertising poster for Paglieri’s perfumed talc. Linen backed, excellent color and preservation. Comparable examples are documented from the late 1940s and early 1950s campaigns.
Description
Advertising poster by Gino Boccasile for Adani Fruits, promoting Italian produce with the slogan “Al sole d’Italia… la frutta migliore” (“From the sun of Italy comes the best fruits”). Attributed to around 1950, this small-format offset lithograph is typical of Boccasile’s postwar commercial work, where he created bright, direct imagery for food and consumer goods. The poster shows a female figure presenting fruit as a symbol of Italian abundance. Linen backed and preserved in excellent condition.
Artist: Gino Boccasile
Date: c.1950 (attributed)
Printer: Toschini
Size: 11.5 x 16.5 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original advertising poster for Adani Fruits, with the caption “Al sole d’Italia… la frutta migliore.” Linen backed and in excellent condition.
Description
Advertising poster by Gino Boccasile for Zapparoli panettone, the Milanese cake company. Issued circa 1950, the design features a woman in traditional costume presenting a holiday cake, tied to Zapparoli’s slogan “il migliore di Milano” (“the best in Milan”). Small-format offset lithograph printed in Italy, linen backed and well preserved. Larger versions of this design were printed in Milan by Grafiche A. Mariani around 1951–1952, while this example corresponds to the smaller promotional format.
Artist: Gino Boccasile
Date: c.1950 (attributed)
Printer: Italia
Size: 13 x 19 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original Boccasile advertising poster for Zapparoli panettone. Linen backed and in excellent condition.
Sestrieres – Gino Boccasile, 27 x 39 in (1978 Reissue)
Description Poster by Gino Boccasile for Sestriere, the Alpine ski resort founded in the 1930s in Piedmont, Italy. The original Boccasile design dates to around 1950 and was later reissued for a 1978 event, with added text in the upper section of the poster to mark the occasion. This large-format offset lithograph was printed for the resort itself, mounted on linen, and is preserved in excellent condition.
Artist: Gino Boccasile
Date: 1978 (after the original 1950 design)
Printer: Sestrieres
Size: 27 x 39 inches (approx. 69 x 99 cm)
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Large-format reissue of Boccasile’s 1950 Sestrieres ski poster, printed in 1978 with added event text. Linen backed and in excellent condition.
Artist: Gruau, Rene Printer: Dior Size: 16 x 24″ / 40 x 60 cm On/Off Linen: On Linen Print Technique: offset lithograph Year: 1987 Condition & Comments: Excellent condition on linen
Hommage a Christian Dior by Rene Gruau on linen 1987
Poster using artwork by Rene Gruau for an exhibition commemorating his artwork for the fashion industry amongst others taking place at the Museum of Arts de la Mode in 1987 . Located in the heart of Paris, the Musée de la Mode (Fashion Museum) is part of the Musée des Arts Décoratifs and features an impressive array of fashion artifacts, including historical clothing and contemporary designs.
The “Hommage à Christian Dior” poster is an iconic piece commemorating the legendary French fashion designer Christian Dior, often associated with the world of haute couture and art.
Artist: Gruau, Rene Size: 16 x 24″ / 40 x 60 cm On/Off Linen: On Linen Print Technique: offset lithograph
Comments FOR THE FAMOUS BRAND OF FRENCH COOKIES USING FASHIONABLE LADY. Rene Gruau was famous for his work with fashion houses like Dior and others and this lady couldn’t be more fashionable. Poster is in excellent condition on linen.
Original advertising poster created by Rene Gruau for a Dior perfume campaign. The design reflects Gruau’s distinctive fashion illustration style, characterized by bold brushwork, strong use of color, and elegant simplified forms. Gruau worked extensively with the fashion industry and maintained a long association with the House of Dior, producing numerous advertisements and promotional images for the brand from the late 1940s onward.
Artist: Gruau, Rene
Printer: Dior
Size: 47 x 63 inches / 120 x 160 cm
On / Off Linen: On linen
Print Technique: Offset lithograph
Year: 1980
Condition & Comments: Excellent condition on linen.
Artist: Gruau, Rene Printer: Dior Size: 47 x 63 ” / 120 x 160 cm On / Off Linen: On Linen Print Technique: Offset lithograph Year: 1980 Condition & Comments: Excellent condition on linen
Poster is a an original printing done for Dior’s campaign for its perfume. It is in excellent condition and mounted on linen. Rene Gruau did much work for the Fashion industry and this piece is no exception. In original excellent condition on linen
Artist: Gruau, Rene Printer: Dior Size: 47 x 63 ” / 120 x 160 cm On / Off Linen: On Linen Print Technique: Offset lithograph Year: 1980 Condition & Comments: Excellent condition on linen
Poster is a an original printing done for Dior’s campaign for its perfume. It is in excellent condition and mounted on linen. Rene Gruau did much work for the Fashion industry and this piece is no exception. In original excellent condition on linen
René Gruau – Rimini Sun Girl, 2000 Original Italian Adriatic Beach Travel Poster
Original offset lithograph poster by René Gruau, created for the city of Rimini to promote the Adriatic resort. Gruau designed two different posters for Rimini; this example, commonly known as the “Rimini Sun Girl,” presents a stylized female figure embodying the summer atmosphere of the seaside destination.
Printed in 2000 by Commune Rimini, this work continues Gruau’s tradition of fashion-inspired imagery, using simplified forms and bold color to convey elegance and leisure. The poster measures 27 × 38.3 inches and has been professionally linen-backed for conservation.
