ARIONE CHOCOLATE
Artist: Carlo Prandoni
Date: 1951
Original Italian poster created by Carlo Prandoni in 1951 to advertise Arione Chocolate with Rum. Printed in Italy using offset lithography, this design was issued during the early postwar period when Italian confectionery companies expanded their domestic and export advertising.
Prandoni was active in the mid-20th century as a commercial illustrator and poster artist in northern Italy. His work often appeared in food and beverage advertising, reflecting the clear graphic and typographic style typical of Italian design in the 1950s.
This is an authentic original printing from 1951. The poster has been professionally mounted on linen and is in excellent condition.
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Title: Arione Chocolate
Artist: Carlo Prandoni
Date: 1951
Printer: Italia
Size: 27 x 39 inches
Print Type: Offset Lithograph on linen
Condition: Excellent “A” on linen
Comments: Original Italian poster for Arione Chocolate with Rum, printed in 1951. Authentic original lithograph in excellent condition on linen.
Original Italian poster for API Cioccolato, created by the artist Di Lullo and printed by Graf, Milano in 1950. The poster was issued to promote the API chocolate company, part of Italy’s postwar confectionery industry.
The image was produced using offset lithography and represents the advertising style of mid-century Italian graphics, emphasizing clear composition, product visibility, and simple typography. API was among several regional chocolate brands active in northern Italy during this period, distributing both domestic and export products.
This is an authentic original printing from 1950. The poster has been professionally mounted on linen and is in excellent condition.
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Title: API Cioccolato
Artist: Di Lullo
Date: 1950
Printer: Graf, Milano
Size: 27 x 39 inches on linen
Print Type: Offset Lithograph
Condition: Excellent
Comments: Authentic original Italian poster for API Chocolates, printed in 1950 by Graf Milano. Professionally linen-backed.
Artist: René Gruau
Title: Lido Prestige
Year: 1957
Size: 187 x 134 inches (approx. 475 x 340 cm)
Format: Large Billboard Poster
Condition: Excellent
Linen Backed: linenbacking 3 weeks delay
Original large-format billboard poster for the Lido de Paris, designed by René Gruau. This monumental advertising piece was produced for outdoor display and represents one of the largest format printings associated with the Lido cabaret.Measuring approximately 187 by 134 inches, this is a true billboard format, far larger than standard poster sizes. Gruau’s characteristic graphic style and bold, elegant linework are evident in the composition, consistent with his long association with fashion and Parisian entertainment imagery.Printed for public advertising, this piece was intended for large-scale exterior display. Please review images carefully for condition details appropriate to its size and original use.An authentic and exceptionally rare large-format work by René Gruau created for the Lido de Paris.
Description
Advertising poster by Gino Boccasile for Paglieri, the Alessandria-based perfume and cosmetics company. Paglieri is especially known for its Felce Azzurra line and its talcum powders. This small-format design, attributed to around 1950, promotes Talco Paglieri “al boro timo”, showing a baby happily using the product. Issued as an offset lithograph and printed by Zannini & Cellerino, Alessandria, the poster is linen backed and preserved in excellent condition.
Artist: Gino Boccasile
Date: c.1950
Printer: Zannini & Cellerino, Alessandria
Size: 13 x 19 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original Boccasile advertising poster for Talco Paglieri “al boro timo” with baby illustration. Linen backed and in excellent condition.
Description
Advertising poster by Gino Boccasile for Irradio television, issued in 1957. The design carries the caption “La visione che incanta” (“The vision that enchants”) and depicts a mermaid discovering a television set at the bottom of the sea. This phrase extended the earlier company slogan “La voce che incanta” (“The voice that enchants”) used for radios, highlighting Irradio’s transition from radio to television production.
Irradio, founded in the 1930s as International Radio in Milan, was one of the pioneering Italian firms in consumer electronics. By the mid-1950s, the company entered the television market, promoting relatively affordable models with striking advertising campaigns. This small-format poster reflects that expansion, linking the brand’s identity with enchantment, sound, and now vision.
Artist: Gino Boccasile
Date: 1957
Printer: [not stated]
Size: 9 x 12 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original Boccasile advertising poster for Irradio television, with mermaid imagery and the slogan “La visione che incanta.” Linen backed and preserved in excellent condition.
Artist: Boccasile, Gino Size: 9 x 12.5″ / 22.8 x 30.5 cm On/Off Linen: On Linen Print Technique: offset lithograph Year: 1950 Condition & Comments: Excellent A condition on linen
Bantam Hats poster by Gino Boccasile 1950 on linen excellent
The poster is an origianl printing 1950 by Gino Boccasile. The poster is on linen and in excellent condition.
Description
Advertising poster by Gino Boccasile promoting Haiti Coffee. The image was first created in 1945; this example is from a later printing, consistent with the small-format postwar editions. Printed as an offset lithograph and mounted on linen, the poster retains Boccasile’s characteristic style with strong colors and bold design.
Artist: Gino Boccasile
Date: 1945 / later printing
Printer: [not stated]
Size: 13 x 19.5 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Later printing of Boccasile’s 1945 design for Haiti Coffee. Linen backed and in excellent condition.
Small Italian point of purchase advertising display promoting Radino olive oil. The design by Gino Boccasile shows a smiling woman pouring olive oil over a bowl of salad, rendered in the bright colors and lively graphic style typical of Italian commercial illustration of the period. Boccasile (1901–1952) was a well known Italian illustrator and poster artist who produced advertising imagery, posters, and magazine illustrations for a wide range of Italian companies.
Printed in Milan on heavy card stock, this display piece was intended to hang in shops or window displays where the product was sold. A small string at the top allowed the carton to be suspended as a point of purchase advertisement. Radino olive oil continues to be produced today and the image created by Boccasile remains associated with the brand.
Artist: Boccasile, Gino
Printer: Printed in Milan
Size: 14 x 10 inches
On / Off Linen: Unlined
Print Technique: Lithograph on heavy card stock
Year: 1940s
Condition & Comments: Very good condition. Small original point of purchase advertising display.
Pasta Combattenti Cremona – Gino Boccasile, 13 x 18.3 in
Description
Advertising poster by Gino Boccasile for Pasta Combattenti Cremona, issued around 1950. The design features a smiling woman carrying two bowls of pasta, in line with Boccasile’s postwar commercial work promoting Italian food and household products. This example is a later printing from the 1970s, issued in small format, mounted on linen, and preserved in excellent condition.
Artist: Gino Boccasile
Date: c.1950 (later printing, 1970s)
Size: 13 x 18.3 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Vintage Boccasile advertising poster for Pasta Combattenti Cremona. This copy is a 1970s later printing of the 1950 original design. Linen backed, excellent condition.
