Description
Advertising poster by Gino Boccasile for Adani Fruits, promoting Italian produce with the slogan “Al sole d’Italia… la frutta migliore” (“From the sun of Italy comes the best fruits”). Attributed to around 1950, this small-format offset lithograph is typical of Boccasile’s postwar commercial work, where he created bright, direct imagery for food and consumer goods. The poster shows a female figure presenting fruit as a symbol of Italian abundance. Linen backed and preserved in excellent condition.
Artist: Gino Boccasile
Date: c.1950 (attributed)
Printer: Toschini
Size: 11.5 x 16.5 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original advertising poster for Adani Fruits, with the caption “Al sole d’Italia… la frutta migliore.” Linen backed and in excellent condition.
Description
Advertising poster by Gino Boccasile for Zapparoli panettone, the Milanese cake company. Issued circa 1950, the design features a woman in traditional costume presenting a holiday cake, tied to Zapparoli’s slogan “il migliore di Milano” (“the best in Milan”). Small-format offset lithograph printed in Italy, linen backed and well preserved. Larger versions of this design were printed in Milan by Grafiche A. Mariani around 1951–1952, while this example corresponds to the smaller promotional format.
Artist: Gino Boccasile
Date: c.1950 (attributed)
Printer: Italia
Size: 13 x 19 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original Boccasile advertising poster for Zapparoli panettone. Linen backed and in excellent condition.
Sestrieres – Gino Boccasile, 27 x 39 in (1978 Reissue)
Description Poster by Gino Boccasile for Sestriere, the Alpine ski resort founded in the 1930s in Piedmont, Italy. The original Boccasile design dates to around 1950 and was later reissued for a 1978 event, with added text in the upper section of the poster to mark the occasion. This large-format offset lithograph was printed for the resort itself, mounted on linen, and is preserved in excellent condition.
Artist: Gino Boccasile
Date: 1978 (after the original 1950 design)
Printer: Sestrieres
Size: 27 x 39 inches (approx. 69 x 99 cm)
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Large-format reissue of Boccasile’s 1950 Sestrieres ski poster, printed in 1978 with added event text. Linen backed and in excellent condition.
Relax
Artist: René Gruau
Date: 1970s (second printing)
Size: 24.4 × 38.5 in. (62 × 98 cm)
Print Technique: Offset Lithograph
On Linen: Yes
Condition: Excellent “A”
Comments:
Vintage poster Relax by René Gruau, created for the French shipping company Chargeurs Réunis. This edition is a second printing from the 1970s, mounted on linen and preserved in excellent condition.
René Gruau (1909–2004), born Count Renato Zavagli Ricciardelli della Caminate, was one of the most influential fashion illustrators of the 20th century. His bold lines and elegant compositions appeared in major fashion magazines and advertising campaigns for leading designers. Gruau’s imagery distilled style and sophistication into single striking forms, shaping the visual language of fashion illustration for decades.
Relax is an example of Gruau’s distinctive style applied to travel advertising, combining simplicity with a refined sense of elegance.
Michelin Bibendum – Original Italian Poster (1959)
Original 1959 Italian advertising poster featuring Michelin’s famous mascot, Bibendum, astride a motorcycle. This piece reflects the postwar era of tire promotion and the enduring iconography of Michelin. A rare example in excellent condition, it has been professionally mounted on linen for conservation.
Details
Title: Bibendum Michelin
Artist: Anonymous
Date: 1959
Printer: Verga, Milano
Size: 19 x 27 in. / 50 x 70 cm
Print Type: Offset lithograph
Condition: Excellent A, on linen
Comment:
An uncommon Italian Michelin poster, notable for its strong graphics and depiction of Bibendum in a motorcycling context. Well preserved and ready for framing or display.
Michelin Bibendum – Original Italian Bicycle Poster (1959)
This original Italian poster from 1959 shows the ever-friendly Michelin Man, Bibendum, happily pointing to a classic bicycle of the era. It’s a lighthearted image that captures the charm of Michelin advertising in the mid-20th century, when Bibendum was a familiar figure not just for motorists but for everyday cyclists as well. The poster has been professionally mounted on linen and survives in excellent condition.
Details
Title: Bibendum Michelin (Bicycle)
Artist: Anonymous
Date: 1959
Printer: Verga, Milano
Size: 19 x 27 in. / 50 x 70 cm
Print Type: Offset lithograph
Condition: Excellent A, on linen
Comment:
A rare Italian Michelin poster featuring Bibendum in a cycling theme. The playful design and bright period style make it a delightful piece of Michelin history.
Description
Advertising poster for Socovel motorcycles, printed in Brussels in 1948. Socovel (Société pour l’étude et la construction de véhicules électriques) was a Belgian manufacturer best known in the 1940s for its electric motorcycles, developed during World War II when petrol was scarce. By the late 1940s, the company also promoted small petrol-powered machines as fuel supplies normalized. This lithograph poster was printed by Imprimerie Marci, Bruxelles and is professionally mounted on linen in excellent condition.
Artist: Anonymous
Date: c.1948
Printer: Imprimerie Marci, Bruxelles
Size: 34 × 25 inches (approx. 86 × 64 cm)
Print Type: Lithograph
Condition: Excellent “A,” on linen
Comments: Original motorcycle advertising poster for Socovel, printed in Brussels in 1948. Linen backed and in excellent condition.
This original 1954 lithographic poster by Beglia was created for the annual Carnaval de Nice, one of the oldest and most celebrated festivals in France. Each year, a new poster is commissioned to mark the event, and this design features a jester leaping in exuberant celebration, symbolizing the joy and spectacle of the carnival. Printed by Adia in Nice, this example is an authentic first printing, professionally mounted on linen for preservation.
Details
Artist: Beglia
Year: 1954
Printer: Adia, Nice
Size: 12 x 19 in / 30.5 x 48 cm
Print Technique: Lithograph
On/Off Linen: On Linen
Condition & Comments: Excellent A condition. Bright colors, clean surface, and well-preserved.
Original vintage travel poster published by ENIT (Italian National Tourist Board) promoting Padua. The design shows the wooden Trojan Horse inside the Palazzo della Ragione, with the Basilica di Sant’Antonio visible in the background. Artwork by Lamberto Barbi and Giorgio Benvignati. English language version. Rare.
Details:
Artist: Lamberto Barbi & Giorgio Benvignati
Title: Padova
Date: 1949
Printer: Barabino & Graeve
Publisher: ENIT
Medium: Lithograph
Size: 27.5 x 39 inches (70 x 100 cm)
A vibrant and highly decorative Italian travel poster created for ENIT (Italian National Tourist Board), showcasing the beauty of Naples. Mario Puppo captures the historic Castel Nuovo (Maschio Angioino) in the foreground, rendered in bold color and graphic clarity. Beyond, the composition opens to the Bay of Naples with ships in the harbor and the unmistakable silhouette of Mount Vesuvius, gently smoking beneath a clear blue sky. The strong contrasts of green, blue, and warm stone tones give the image both depth and immediacy, making it an excellent example of mid-century Italian tourism design.
Details:
Artist: Mario Puppo (1913–1989)
Title: Napoli
Date: 1954
Printer: Richter & Co., Napoli
Publisher: ENIT (Italian National Tourist Board)
Size: 39 x 25 inches
Condition: Excellent A; professionally linen-backed for preservation and display
A classic post-war Italian travel poster combining architectural heritage, coastal atmosphere, and elegant graphic style—highly sought after by collectors of Mediterranean and ENIT material.
IV CONCORSO IPPICO NAZIONALE – SALERNO – 1956 – Horse Show Jumping
Original Italian exhibition poster for the IV Concorso Ippico Nazionale, a national show jumping competition held in Salerno in April 1956. The poster was issued under the authority of the Ente Provinciale per il Turismo (EPT Salerno) and ENIT, the Italian national tourism organization, and printed by Lito Di Mauro, Cava. The design depicts a mounted rider in silhouette set against a view of the Gulf of Salerno, referencing the equestrian show jumping event. This is an original 1956 printing, not a reproduction. The poster measures approximately 26.5 x 37 inches (67.3 x 94 cm) and has been professionally mounted on linen. A copy of this poster is held in the collection of the Museo Nazionale Collezione Salce, Treviso. The poster is in excellent condition.
Details
Title: IV Concorso Ippico Nazionale – Salerno
Event: National Show Jumping Competition
Year: 1956
Location: Salerno, Italy
Printer: Lito Di Mauro, Cava
Sponsors: EPT Salerno / ENIT
Print Technique: Lithographic / photomechanical process
Size: 26.5 x 37 inches / approx. 67.3 x 94 cm
On / Off Linen: Mounted on linen
Condition & Comments: Excellent
