Description
Advertising poster by Gino Boccasile promoting Haiti Coffee. The image was first created in 1945; this example is from a later printing, consistent with the small-format postwar editions. Printed as an offset lithograph and mounted on linen, the poster retains Boccasile’s characteristic style with strong colors and bold design.
Artist: Gino Boccasile
Date: 1945 / later printing
Printer: [not stated]
Size: 13 x 19.5 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Later printing of Boccasile’s 1945 design for Haiti Coffee. Linen backed and in excellent condition.
Small Italian point of purchase advertising display promoting Radino olive oil. The design by Gino Boccasile shows a smiling woman pouring olive oil over a bowl of salad, rendered in the bright colors and lively graphic style typical of Italian commercial illustration of the period. Boccasile (1901–1952) was a well known Italian illustrator and poster artist who produced advertising imagery, posters, and magazine illustrations for a wide range of Italian companies.
Printed in Milan on heavy card stock, this display piece was intended to hang in shops or window displays where the product was sold. A small string at the top allowed the carton to be suspended as a point of purchase advertisement. Radino olive oil continues to be produced today and the image created by Boccasile remains associated with the brand.
Artist: Boccasile, Gino
Printer: Printed in Milan
Size: 14 x 10 inches
On / Off Linen: Unlined
Print Technique: Lithograph on heavy card stock
Year: 1940s
Condition & Comments: Very good condition. Small original point of purchase advertising display.
Pasta Combattenti Cremona – Gino Boccasile, 13 x 18.3 in
Description
Advertising poster by Gino Boccasile for Pasta Combattenti Cremona, issued around 1950. The design features a smiling woman carrying two bowls of pasta, in line with Boccasile’s postwar commercial work promoting Italian food and household products. This example is a later printing from the 1970s, issued in small format, mounted on linen, and preserved in excellent condition.
Artist: Gino Boccasile
Date: c.1950 (later printing, 1970s)
Size: 13 x 18.3 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Vintage Boccasile advertising poster for Pasta Combattenti Cremona. This copy is a 1970s later printing of the 1950 original design. Linen backed, excellent condition.
Italian advertising poster by Gino Boccasile for Paglieri, the historic Alessandria perfume and cosmetics company. Paglieri is best known for its Felce Azzurra line (introduced in the 1920s), including eau de cologne and perfumed talc. Boccasile created a series of small-format advertising images for Paglieri in the late 1940s–early 1950s, often promoting the company’s talc products. This piece belongs to that group and reflects Boccasile’s distinctive postwar style.
Title: Paglieri
Artist: Gino Boccasile
Date: Unknown (likely c.1950)
Printer: Paglieri
Size: 13 x 19 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original small-format advertising poster for Paglieri’s perfumed talc. Linen backed, excellent color and preservation. Comparable examples are documented from the late 1940s and early 1950s campaigns.
Description
Advertising poster by Gino Boccasile for Adani Fruits, promoting Italian produce with the slogan “Al sole d’Italia… la frutta migliore” (“From the sun of Italy comes the best fruits”). Attributed to around 1950, this small-format offset lithograph is typical of Boccasile’s postwar commercial work, where he created bright, direct imagery for food and consumer goods. The poster shows a female figure presenting fruit as a symbol of Italian abundance. Linen backed and preserved in excellent condition.
Artist: Gino Boccasile
Date: c.1950 (attributed)
Printer: Toschini
Size: 11.5 x 16.5 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original advertising poster for Adani Fruits, with the caption “Al sole d’Italia… la frutta migliore.” Linen backed and in excellent condition.
Description
Advertising poster by Gino Boccasile for Zapparoli panettone, the Milanese cake company. Issued circa 1950, the design features a woman in traditional costume presenting a holiday cake, tied to Zapparoli’s slogan “il migliore di Milano” (“the best in Milan”). Small-format offset lithograph printed in Italy, linen backed and well preserved. Larger versions of this design were printed in Milan by Grafiche A. Mariani around 1951–1952, while this example corresponds to the smaller promotional format.
Artist: Gino Boccasile
Date: c.1950 (attributed)
Printer: Italia
Size: 13 x 19 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original Boccasile advertising poster for Zapparoli panettone. Linen backed and in excellent condition.
Sestrieres – Gino Boccasile, 27 x 39 in (1978 Reissue)
Description Poster by Gino Boccasile for Sestriere, the Alpine ski resort founded in the 1930s in Piedmont, Italy. The original Boccasile design dates to around 1950 and was later reissued for a 1978 event, with added text in the upper section of the poster to mark the occasion. This large-format offset lithograph was printed for the resort itself, mounted on linen, and is preserved in excellent condition.
Artist: Gino Boccasile
Date: 1978 (after the original 1950 design)
Printer: Sestrieres
Size: 27 x 39 inches (approx. 69 x 99 cm)
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Large-format reissue of Boccasile’s 1950 Sestrieres ski poster, printed in 1978 with added event text. Linen backed and in excellent condition.
Relax
Artist: René Gruau
Date: 1970s (second printing)
Size: 24.4 × 38.5 in. (62 × 98 cm)
Print Technique: Offset Lithograph
On Linen: Yes
Condition: Excellent “A”
Comments:
Vintage poster Relax by René Gruau, created for the French shipping company Chargeurs Réunis. This edition is a second printing from the 1970s, mounted on linen and preserved in excellent condition.
René Gruau (1909–2004), born Count Renato Zavagli Ricciardelli della Caminate, was one of the most influential fashion illustrators of the 20th century. His bold lines and elegant compositions appeared in major fashion magazines and advertising campaigns for leading designers. Gruau’s imagery distilled style and sophistication into single striking forms, shaping the visual language of fashion illustration for decades.
Relax is an example of Gruau’s distinctive style applied to travel advertising, combining simplicity with a refined sense of elegance.
Michelin Bibendum – Original Italian Poster (1959)
Original 1959 Italian advertising poster featuring Michelin’s famous mascot, Bibendum, astride a motorcycle. This piece reflects the postwar era of tire promotion and the enduring iconography of Michelin. A rare example in excellent condition, it has been professionally mounted on linen for conservation.
Details
Title: Bibendum Michelin
Artist: Anonymous
Date: 1959
Printer: Verga, Milano
Size: 19 x 27 in. / 50 x 70 cm
Print Type: Offset lithograph
Condition: Excellent A, on linen
Comment:
An uncommon Italian Michelin poster, notable for its strong graphics and depiction of Bibendum in a motorcycling context. Well preserved and ready for framing or display.
Michelin Bibendum – Original Italian Bicycle Poster (1959)
This original Italian poster from 1959 shows the ever-friendly Michelin Man, Bibendum, happily pointing to a classic bicycle of the era. It’s a lighthearted image that captures the charm of Michelin advertising in the mid-20th century, when Bibendum was a familiar figure not just for motorists but for everyday cyclists as well. The poster has been professionally mounted on linen and survives in excellent condition.
Details
Title: Bibendum Michelin (Bicycle)
Artist: Anonymous
Date: 1959
Printer: Verga, Milano
Size: 19 x 27 in. / 50 x 70 cm
Print Type: Offset lithograph
Condition: Excellent A, on linen
Comment:
A rare Italian Michelin poster featuring Bibendum in a cycling theme. The playful design and bright period style make it a delightful piece of Michelin history.
Description
Advertising poster for Socovel motorcycles, printed in Brussels in 1948. Socovel (Société pour l’étude et la construction de véhicules électriques) was a Belgian manufacturer best known in the 1940s for its electric motorcycles, developed during World War II when petrol was scarce. By the late 1940s, the company also promoted small petrol-powered machines as fuel supplies normalized. This lithograph poster was printed by Imprimerie Marci, Bruxelles and is professionally mounted on linen in excellent condition.
Artist: Anonymous
Date: c.1948
Printer: Imprimerie Marci, Bruxelles
Size: 34 × 25 inches (approx. 86 × 64 cm)
Print Type: Lithograph
Condition: Excellent “A,” on linen
Comments: Original motorcycle advertising poster for Socovel, printed in Brussels in 1948. Linen backed and in excellent condition.
