Original Italian poster for API Cioccolato, created by the artist Di Lullo and printed by Graf, Milano in 1950. The poster was issued to promote the API chocolate company, part of Italy’s postwar confectionery industry.
The image was produced using offset lithography and represents the advertising style of mid-century Italian graphics, emphasizing clear composition, product visibility, and simple typography. API was among several regional chocolate brands active in northern Italy during this period, distributing both domestic and export products.
This is an authentic original printing from 1950. The poster has been professionally mounted on linen and is in excellent condition.
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Title: API Cioccolato
Artist: Di Lullo
Date: 1950
Printer: Graf, Milano
Size: 27 x 39 inches on linen
Print Type: Offset Lithograph
Condition: Excellent
Comments: Authentic original Italian poster for API Chocolates, printed in 1950 by Graf Milano. Professionally linen-backed.
In 1980, Champagne Castellane reissued a special commemorative series of its most famous poster designs to celebrate its advertising legacy. This smaller-format edition (16 x 24 inches) was printed directly by Castellane in France using offset lithography and faithfully reproduces the original design by Leonetto Cappiello. The poster is in excellent condition, mounted on quality paper, and was part of the official limited promotional campaign issued by the champagne house.
Description and History
Leonetto Cappiello (1875–1942) was one of the most celebrated poster artists of the early 20th century, often called the father of modern advertising. Known for his bold colors and whimsical compositions, Cappiello revolutionized commercial art by replacing the elaborate Art Nouveau style with striking, simplified imagery focused on single, memorable figures.
Cappiello’s Champagne de Castellane poster design originally dates from the early 20th century and features his trademark dynamic energy—a joyful, celebratory spirit perfectly suited to the brand’s refined image. Castellane, one of France’s oldest Champagne houses founded in Épernay in 1895, became renowned for its distinctive red diagonal stripe label and its association with French elegance and festivity.
The 1980 reissue by Castellane served both as a tribute to the golden age of poster art and as an homage to Cappiello’s enduring influence on advertising and design.
Artist: Leonetto Cappiello
Date: 1980
Printer: Castellane
Size: 16 x 24 inches
Print Type: Offset Lithography
Condition: Excellent “A”
Comments: Official 1980 reissue by Champagne Castellane in celebration of its historic poster campaigns.
Cachou Lajaunie was created by Leonetto Cappiello in 1900 for the French maker of Cachou Lajaunie breath mints and printed by Imprimerie Vercasson, Paris. The image shows an elegantly dressed woman enjoying the product, presented against a simple background to emphasize the figure and the brand name. At this time, stone lithography was the standard method for high-quality advertising posters, allowing for precise color and detail.
This poster comes from the early years of Cappiello’s career and from the period when Art Nouveau dominated European design. It illustrates how commercial posters were used both to advertise products and to convey a sense of fashion and modern life.
The poster has been mounted on linen using archival materials and is graded “Excellent A.”
Leonetto Cappiello’s famous image for Thermogène, showing the green figure exhaling flames beside the bold red lettering. This version was printed in France by Dehon & Cie, Valenciennes, in the smaller 20 × 28 inch format. It dates from around 1940 and is a fine mid-century impression of one of Cappiello’s most recognizable advertising designs. Backed on linen, colors remain vivid and condition is excellent. A Certificate of Authenticity accompanies the piece.
Title: Le Thermogène
Artist: Leonetto Cappiello
Date: c.1940
Printer: Dehon & Cie, Imp. Valenciennes (France)
Size: 20 × 28 inches (approx. 50 × 71 cm)
Print Type: Lithograph
Condition: Excellent “A,” professionally backed on linen
Comments: Classic Cappiello advertising poster for Thermogène, French edition in reduced format, printed by Dehon & Cie. Includes Certificate of Authenticity. Securely packed, shipped FedEx 2-Day insured with guaranteed safe arrival.
A vibrant and elegant Italian advertising poster for Campari, designed by Kobra Chiozzani. The composition reflects the refined graphic style of early Italian modernism, combining bold color, clean lines, and a strong decorative presence characteristic of pre-war liquor advertising.
Printed in 1934 by S.A. Arti Grafiche Bertarelli, Milano–Roma, this poster represents the high standards of Italian lithographic production of the period. Bertarelli was among the most respected printers in Italy, known for producing posters of exceptional clarity and richness of color.
The work stands within the tradition of Italian beverage advertising, where striking imagery and modern design were used to elevate brand identity. Its vertical format and strong graphic presence make it both highly collectible and visually compelling.
Details
Title: Campari
Artist: Kobra Chiozzani
Year: 1934
Printer: S.A. Arti Grafiche Bertarelli, Milano–Roma
Size: approx. 16 x 36 inches / 40 x 90 cm
On / Off Linen: On linen
Print Type: Lithograph
Condition: Excellent A
Comments: Original 1934 Italian Campari poster printed by Bertarelli. Fine example of early Italian modernist liquor advertising with strong decorative appeal.
Rare and Iconic banner poster by Cappiello done for Bitter Campari in Italia. Poster in excellent condition A beautiful colors, no restorations !! This is a rare rare version on heavier paper. Lettering created by Cappiello in 1921 for use with either the Spiritello image or Saint Bernard image or used by itself. Campari invested heavily in the very best artists of the time and Cappiello used his printers in both France and Italy for printing services. Rare…
Artist: Cappiello, Leonetto Printer: Devambez, Italy Size: 59″ x 2765″/ 150cm x 70cm On/Off Linen: On Linen Print Technique: lithograph Year: 1921
Artist: René Gruau
Title: Lido – Quelle nuit !
Year: 1964
Size: 320 x 480 cm / 126 x 189 inches
Format: Large Billboard Poster
Condition: Excellent
Linen Backed: unlined delay of 3 weeks to linenback
Original monumental billboard poster designed by René Gruau for the Lido de Paris revue “Quelle nuit !” (Revue enchantée) created by Pierre-Louis Guérin and René Fraday in 1964.
This is the true large-format advertising printing measuring approximately 320 x 480 cm (126 x 189 inches), produced for outdoor display. The scale places it among the largest format posters issued for the Lido and represents Gruau’s bold graphic style associated with Parisian fashion and cabaret imagery.
To our knowledge, and after extensive review of auction records and gallery references, no other surviving example of this oversized billboard format has been documented. This appears to be the only currently known example of this monumental printing.
Printed for public exhibition and large-scale posting, this format was intended for billboard or prominent exterior display.
An authentic and exceptionally rare oversized work by René Gruau created for the 1964 Lido revue “Quelle nuit !”.
Artist: René Gruau
Title: Lido Prestige
Year: 1957
Size: 187 x 134 inches (approx. 475 x 340 cm)
Format: Large Billboard Poster
Condition: Excellent
Linen Backed: linenbacking 3 weeks delay
Original large-format billboard poster for the Lido de Paris, designed by René Gruau. This monumental advertising piece was produced for outdoor display and represents one of the largest format printings associated with the Lido cabaret.Measuring approximately 187 by 134 inches, this is a true billboard format, far larger than standard poster sizes. Gruau’s characteristic graphic style and bold, elegant linework are evident in the composition, consistent with his long association with fashion and Parisian entertainment imagery.Printed for public advertising, this piece was intended for large-scale exterior display. Please review images carefully for condition details appropriate to its size and original use.An authentic and exceptionally rare large-format work by René Gruau created for the Lido de Paris.
Original billboard-size poster by René Gruau created for the Lido de Paris revue Grand Prix in 1964. The revue was conceived by Pierre-Louis Guérin and René Fraday and featured the celebrated Bluebell Girls. This design reflects Gruau’s signature graphic style associated with Parisian fashion, cabaret, and theatrical advertising.
This is the monumental billboard format measuring approximately 320 x 480 cm (189 x 126 inches). Posters of this scale were produced for large exterior display and were typically issued in multiple panels for street posting. Due to their intended outdoor use, very few examples of this size survive.
Printed by Imprimerie Wagrevitch, Paris. An authentic original printing from 1964.
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Artist: René Gruau
Title: Lido – Grand Prix
Year: 1964
Printer: Imprimerie Wagrevitch, Paris
Size: 189 x 126 inches / 320 x 480 cm
Print Technique: Lithograph
On / Off Linen: 3 week delay to linen-back before delivery
Condition & Comments: Excellent condition on linen