amaro valsesia

AMARO VALSESIA — c.1925

Original Italian advertising poster promoting Amaro Valsesia, a traditional bitter digestivo produced in the Valsesia region of northern Italy. The design features a young woman in regional dress presenting a bottle of the liqueur, set before the distillery buildings of Agostino Brugo & C. Snow-covered Alpine peaks rise in the background, referencing the mountainous landscape where many of the herbs used in the production of the amaro were sourced.

Amaro, a category of Italian herbal liqueur traditionally enjoyed after meals, was widely advertised during the early twentieth century as both a digestive and a tonic. Posters such as this combined regional imagery with appealing figures to associate the product with the natural environment and traditions of northern Italy.

Printed in Italy by Gros. Monti & Cie., this large-format lithograph reflects the strong graphic style typical of Italian commercial posters of the interwar period.

Artist: Anonymous
Printer: Gros. Monti & Cie Printing Co
Origin: Italy
Size: 39 x 55 inches
On / Off Linen: On linen
Print Technique: Stone lithograph
Year: c.1925
Condition & Comments: Excellent condition on linen. Original Italian advertising poster for Amaro Valsesia digestivo.