Showing the single result

  • Bemberg – Rene Gruau, 1973 - La fodera che va forte - Motorcycles

    Bemberg – Rene Gruau, 1973 – La fodera che va forte – Motorcycles

    $ 1,250

    Bemberg – La fodera che va forte
    Rene Gruau, 1973

    This is an original Italian advertising poster designed by René Gruau for Bemberg, promoting the brand’s rayon jacket linings. The slogan translates roughly as “Bemberg – the lining that goes fast.”

    Gruau depicts motorcyclists wearing jackets opened in motion to reveal vividly colored linings, making the interior fabric the central visual element. Rather than focusing on the motorcycle itself, the image emphasizes movement, style, and the contrast between the outer garment and its lining.

    The poster was part of a campaign that repositioned Bemberg linings from a hidden functional detail to a visible design feature. Gruau’s graphic style—bold shapes, limited palette, and strong sense of motion—fits naturally with the motorcycle theme while remaining rooted in fashion illustration. This work reflects his long involvement with luxury and apparel advertising and is a good example of his later commercial posters.

    ⸻

    Details
    Title: Bemberg – La fodera che va forte
    Artist: René Gruau
    Date: 1973
    Size: 39 × 55 inches (99 × 140 cm)
    Linen backed: Yes
    Comments: Original Italian poster. Archival linen backing. Excellent condition

    Add to cartDone

End of content

End of content