Title: Benedictine Liqueur | Artist: Michel Bouvet | Date: 1990
Original advertising poster designed by Michel Bouvet in 1990 for Benedictine liqueur. Printed on Arches paper and produced as part of a contemporary promotional campaign for the historic French herbal liqueur. Michel Bouvet is a French graphic designer known for his work in cultural, theatrical, and institutional poster design, with works held in major public collections. Printed on artistic paper.
Printer Graficaza, Paris
Photograph: Francis Laharrague
Size 26.5 x 38 inches / 67.3 x 96.5 cm
On/Off Linen: Unlined
Print Type: Serigraphy
Condition: Excellent “A”
Title: Benedictine | Artist: Paul Davis | Date: 1993
Original advertising poster designed by Paul Davis in 1993 for Benedictine liqueur. Produced as part of a contemporary promotional campaign for the historic French herbal liqueur. Paul Davis is a respected American graphic artist who studied at the School of Visual Arts in New York and worked with Milton Glaser at Push Pin Studios before establishing his own studio. His work has appeared in major publications including Time, Life, and The New York Times.
Printer Imprimerie CAZA, Paris
Size Approx. 26.5 x 38 inches
Print Type Serigraphy (Silkscreen)
Condition Excellent “A”
Comments
Printed by Imprimerie CAZA in Paris using the serigraphy process. Original printing from the period, not a later reproduction. Poster is in excellent condition with strong color and clean margins.
Benedictine liqueur by Javier Mariscal on arches paper 1990
Artist: Mariscal, Javier Printer: Paris Size: 26.5 x 38 ” / 67.3 x 96.5 cm On/Off Linen: Unlined Print Technique: serigraph Condition & Comments: Excellent
Benedictine poster by michel Bouvet printed in serigraphie on watercolor arches paper. Poster in excellent condition
This original vintage poster was created in the early 1990s by Japanese artist Makoto Saito as part of a campaign to reposition Bénédictine, the historic French herbal liqueur, for a contemporary audience. Saito’s composition distills the essence of the brand into a striking, image-driven visual, consistent with his text-free graphic approach. The poster reflects both his minimalist aesthetic and his ability to merge Western commercial design with refined Japanese sensibility.
Makoto Saito (1952 – present) began his career as a printmaker before turning to poster design, and has described himself as a “poster designer” rather than a commercial artist. His work emphasizes the power of imagery over words, and has been exhibited internationally, including at the Museum of Modern Art in New York.
Bénédictine, first produced in the 19th century by Alexandre Le Grand in Fécamp, France, traces its origin to a 16th-century Benedictine monk, Dom Bernardo Vincelli, who was said to have devised the complex herbal recipe to restore the monks’ energy. The liqueur combines over 27 flowers, roots, herbs, and spices, and remains largely a guarded secret. In 1992 the brand was acquired by Bacardi, continuing its long heritage as one of France’s most enduring spirits.
Details
Artist: Makoto Saito
Title: Bénédictine
Date: c. 1990
Size: 38 × 26.5 in (97 × 67 cm)
Print Type: Serigaphy on Artistic paper
Condition: Excellent (A)
Printer: Michel Caza Imprimerie, Paris France
Comments: Original 1990s advertising poster created by Makoto Saito to promote the 200-year-old French liqueur Bénédictine as a modern, sophisticated brand.
