Bitter Campari “L’Aperitivo” – Fortunato Depero, c. 1965
Vintage advertising poster for Campari designed by Fortunato Depero, originally created in the 1930s and reissued by the company in the 1960s. According to Signor Passerini, former curator of the Campari collection, the company published this poster in the 1960s. This example is a second edition printed in offset lithography by Officine Grafiche Leopoldo Baroni, Milan. A bold and iconic Futurist composition, the design is one of Depero’s most recognizable works for Campari and reflects the strong graphic style associated with the brand. Signed in the plate “F. Depero”.
Artist: Fortunato Depero
Title: Bitter Campari – L’Aperitivo
Year: c. 1965 second edition
Printer: Officine Grafiche Leopoldo Baroni, Milan
Medium: Offset lithograph in colors, mounted on linen
Size: 38.4 x 26.8 inches / 97.5 x 68 cm
Condition: Excellent
Campari Soda was created by Carlo Fisanotti in 1948 and printed by Gros Monti, Torino. Issued in the years following World War II, the design reflects the early wave of Italian modernism that would come to dominate the 1950s in art, advertising, furniture, and automotive styling. Fisanotti’s composition is minimal yet striking, presenting the iconic Campari Soda bottle in a bold, graphic treatment that was ahead of its time for postwar commercial design.
Printed in lithography, this example will be mounted on linen for preservation before delivery and is in excellent condition.
Title: Campari Soda
Artist: Carlo Fisanotti
Date: 1948
Printer: Gros Monti, Torino
Size: 27.5 × 39 in / 70 × 100 cm
Print Type: Lithograph
On/Off Linen: on linen
Condition: Excellent
Comments: Early postwar Italian advertising design featuring the Campari Soda bottle in a minimalist, modernist style. Reflects the emerging aesthetic that would define Italian design in the 1950s.
