Incandescenza – Giovanni Mattaloni 1897 Stone Lithograph Maitres de l’Affiche Plate 72
$ 500Incandescenza – Giovanni Mattaloni, Plate 72 – 1897
Giovanni (Gianni) Mattaloni (Italian, 1852–1914)
Incandescenza, 1897
An original stone lithograph by Giovanni Mattaloni, issued as Plate 72 in Les Maîtres de l’Affiche, the monthly series published by Jules Cheret at Imprimerie Chaix, Paris, between 1895 and 1900. Each portfolio contained four numbered plates reproducing the most notable posters of the Belle Époque in reduced format.
Mattaloni’s Incandescenza promotes an early electric lighting product. The radiant female figure illuminated from within symbolizes the arrival of electric light, a technology that was rapidly transforming European cities. The design reflects Mattaloni’s distinctive Italian Art Nouveau style—combining flowing line, dramatic color, and a sense of motion characteristic of the Ricordi school.
Details
Original stone lithograph on wove paper
Printed by Imprimerie Chaix, Paris
From Les Maîtres de l’Affiche, Plate 72 (1897)
Sheet size: approximately 40 × 29 cm / 15.75 × 11.4 in.
Condition: Excellent; bright, clean impression on full sheet
Comments
A fine example from the series, highlighting Mattaloni’s contribution to Italian poster design and the era’s fascination with electric light.