italian cake poster

Zapparoli – Gino Boccasile, 13 x 19 in

Description
Advertising poster by Gino Boccasile for Zapparoli panettone, the Milanese cake company. Issued circa 1950, the design features a woman in traditional costume presenting a holiday cake, tied to Zapparoli’s slogan “il migliore di Milano” (“the best in Milan”). Small-format offset lithograph printed in Italy, linen backed and well preserved. Larger versions of this design were printed in Milan by Grafiche A. Mariani around 1951–1952, while this example corresponds to the smaller promotional format.

Artist: Gino Boccasile
Date: c.1950 (attributed)
Printer: Italia
Size: 13 x 19 inches
Print Type: Offset lithograph
Condition: Excellent “A,” on linen
Comments: Original Boccasile advertising poster for Zapparoli panettone. Linen backed and in excellent condition.